Snezhana Chernogortseva is Director of Strategic Marketing and Customer Experience at JSC Trading House Perekrestok. She has over 25 years of experience in marketing of mass consumer, retail and telecommunication brands. She started her career in 1996 at DMB&B Eurasia agency. Snezhana worked in large agencies and communication holdings, where as a top manager she supervised the tasks of strategic management and the development and implementation of communication campaigns of the groups' clients, and also in such companies as Red Bull Russia, Beeline and Megafon. 

Snezhana's work has been recognized with numerous industry awards at festivals such as Effie Awards and Grand Awards. Snezhana Chernogortseva is also included in the list of “Top 100 Russian Managers”, taking the honorable first place in the pharmaceutical industry in 2022-2023. 

Snezhana has been a speaker at a large number of conferences and forums, such as National Advertising Forum, X5 Future Night, Effie and others.