Igor Demidov is an entrepreneur and co-owner of 2 agencies, co-founder and CEO of N:OW agency, partner of Teammate agency. N:OW agency is operating for 8 years, employs 50 people and is engaged in events, sponsorship integration, marketing communications and production. N:OW is included in the TOP-5 rating of creativity of marketing agencies in Russia according to RACA and in TOP-4 of the best event agencies in Russia by 2023.

Igor has over 14 years of experience in marketing. He is a professor at Event MBA school and is engaged in private consulting. 
Igor's work has been awarded at various festivals and awards such as Grand Awards, Event of the Year Award, Perspectum, Bema! and Silver Mercury, Red Apple and received 83 awards.

Igor's clients include Yandex, VK, Avito, Evraz, Tinkoff, Vkusvill and others. 

Igor is also the author of the Telegram channel "Demidov Right NOW!" with 8000 subscribers. He has been a speaker at various conferences and events, such as National Advertising Forum, Global Event Forum, event festival "Scena" and "Mnogogrannost", Sold Out conference, and others.