Евгений Балдин

Director of Strategy and Research, Mediainstinct Group

Graduated with honors from the Russian State University for the Humanities (computer science department), studied at California State University (computer science department). He has been working in advertising for about 20 years, engaged in media research, campaign planning, and development of media strategies. He worked with many clients, among them Megafon, Unilever, Procter & Gamble, Ferrero, Microsoft, Berlin-Chemie, Visa, Shell and others.He is teaching (RSUH, professional courses, formerly MGIMO). Co-author of several media planning and marketing tutorials. Repeatedly I was a speaker at industrial conferences (Adindex City, Brand Day, RIF + KIB and others).

The main areas of work that are closest to me are trends in the development of the advertising market, the impact of advertising on business performance, assessing the effectiveness of campaigns, analyzing consumer preferences. In general, he prefers to check harmony with algebra