Campaigns that most effectively form brand loyalty to the brand. If the campaign is long-term, it is necessary to submit the results for the current calendar year
Campaigns that best ensure the perception of the brand by another brand are evaluated by: static events, exhibitions, pop-up stores, activities in shopping malls, brand activations using guerrilla marketing, spectacular advertising moves, etc. The jury will also consider campaigns in which sponsorship is used as the main platform
The strategy in the implementation of the marketing campaign is evaluated. Judging criteria: 25% idea; 50% strategy; 25% results
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
