The integrated campaign implemented in digital environment. It has to contain at least 3 online components: e-mail, banners, websites, online guerrilla marketing, internet advertising, mobile advertising, etc. Offline tools can be involved, but the core of the campaign must be online
Online promotion implemented with a low marketing budget, or using guerrilla marketing
Innovative online promotion made with non-standart use of technology
Use of mobile, interactive or online tools for interaction with a brand: events, GPS technologies, external interactive signs and other decisions which encourage users to interact with a brand in online
Advertising online campaigns based on precise strategic decisions (audience insight, research, etc.)
The use of technologies "from online to offline" and visa versa (a system using digital online strategies to attract traffic to physical points)
The integrated campaign implemented in digital environment on for-good topics. Participants can be charity and non-profit organizations. Brands and agencies can also submit their cases to this category if they were developed in conjunction with the mentioned organizations.
Projects where artificial intelligence serves as a key tool for optimizing communications, improving efficiency, and achieving specific business results. It will evaluate the impact of AI on improving ROI, audience targeting, and automating marketing processes.
To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2024 to September 1, 2025, but have not participated in Red Apple before
Deadline for submission of works - September 3, 2025
Mandatory requirement - work is accepted in English
Work upload format:
1. Application in English
- all fields of the application are required;
2. Video case (required):
- in English or with English subtitles;
- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);
- video duration no more than 3 minutes;
3. PDF presentation (preferred):
- no more than 15 slides
- aspect ratio 16: 9
4. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
5. Audio file (required for EXCELLENCE IN AUDIO)
- mp3, 192 Kpbs
- or a link to a video (YouTube or Vimeo) containing the original audio track and synchronized subtitles in English, at least 720p resolution)
6. Accompanying materials (mandatory for Outdoor & Indoor)
- photo confirmation of the project implementation
Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
