Advertising campaigns in which creative tactics to achieve brand goals have become the key to high commercial performance.
Advertising campaigns that have demonstrated high efficiency in a crisis
Using small budgets and/or resources relative to the market and/or industry to achieve maximum efficiency.
The category where campaigns showing high performance and rapid growth of results are considered throughout the entire implementation period (lasting from 2 years)
Short-term marketing campaigns aim to achieve immediate results, usually within a few weeks or several months. These campaigns can help you gain attention quickly, attract potential customers, and increase sales. However, to ensure continued growth and stability, it is important to balance these efforts with long-term strategies.
Campaigns for effective brand launch/relaunch.
To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2024 to September 1, 2025, but have not participated in Red Apple before
Deadline for submission of works - September 3, 2025
Mandatory requirement - work is accepted in English
Work upload format:
1. Application in English
- all fields of the application are required;
2. Video case (required):
- in English or with English subtitles;
- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);
- video duration no more than 3 minutes;
3. PDF presentation (preferred):
- no more than 15 slides
- aspect ratio 16: 9
4. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
5. Audio file (required for EXCELLENCE IN AUDIO)
- mp3, 192 Kpbs
- or a link to a video (YouTube or Vimeo) containing the original audio track and synchronized subtitles in English, at least 720p resolution)
6. Accompanying materials (mandatory for Outdoor & Indoor)
- photo confirmation of the project implementation
Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
