Categories and Requirements

Activation / B2B

In this category the Jury is assessing the marketing integration of the campaign that focused on activations (brand experience). Creative approach and use of 2 (or more) marketing tools will be evaluated (for B2B)


Кампании, наиболее эффективно формирующие лояльность бренда к бренду. Если кампания долгосрочная, необходимо представить результаты за текущий календарный год

Оцениваются кампании наилучшим образом обеспечивающие восприятие бренда другим брендом посредством: статичных мероприятий, выставок, поп-ап сторов, деятельности в торговых центрах, активаций брендов с использованием партизанского маркетинга, зрелищных рекламных ходов и др. Жюри также рассмотрит кампании, в которых спонсорство используется в качестве основной платформы

Technical requirements:

To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2022 to September 1, 2023, but have not participated in Red Apple before

Deadline for submission of works - September 17, 2023

Mandatory requirement - work is accepted in English

Job upload format:

1. Application in English

- all fields of the application are required;

2. Video case (required):

- in English or with English subtitles;

- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);

- video duration no more than 5 minutes;

3. Project URL

4. PDF presentation (preferred):

- no more than 15 slides

- aspect ratio 16: 9

5. Presentation board (optional):

- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)

- file size no more than 75 MB

Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.

Access to the material uploaded by the participants has: the organizing committee and members of the Jury.

A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.