Standalone innovative technological marketing tools (innovative platforms, models, programmes, hardware, software, bespoke solutions, etc.)
Advertising in urban, inhabited or office environment, creative use of objects of surrounding infrastructure as the key medium of marketing information for target audience
Effective use of PR practice in the marketing of a product or service. Jury will comprehensively evaluate the idea of campaign, it's strategy, execution as well as results
Jury will evaluate campaigns, in which branding and design play a key role, and that have shown tangible, measurable results
Recognising the role of data in creation of the effective non-standard ideas
Involvement of the influencers (bloggers, vloggers, celebrities, etc.) into marketing campaign
Campaigns using non-standard placement of materials and installations at the points of sale
Jury will evaluate campaigns that creatively use the event as a basis of communication with the consumer
Campaigns that feature any digital marketing technique including mobile tools: web centered activities, email marketing, app development & marketing, geo-location activities QR Codes, AR, gaming, etc
Applicants must show non-standard activities or techniques intended to create consumer demand for a product or service
Campaigns are awarded for the best use of marketing tools to directly communicate with the consumer: brochures, banners, catalogs, newsletters, coupons, emails, targeted online display ads, etc.
Маркетинговые кампании, реализованные с помощью спонсорства
Маркетинговые кампании, реализованные с помощью коллаборации двух и более брендов
The strategy in the implementation of the marketing campaign is evaluated
To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2022 to September 1, 2023, but have not participated in Red Apple before
Deadline for submission of works - September 17, 2023
Mandatory requirement - work is accepted in English
Job upload format:
1. Application in English
- all fields of the application are required;
2. Video case (required):
- in English or with English subtitles;
- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);
- video duration no more than 5 minutes;
3. Project URL
4. PDF presentation (preferred):
- no more than 15 slides
- aspect ratio 16: 9
5. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
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