Categories and Requirements

Digital Campaigns

Jury will evaluate the marketing campaign that may interact with customers via dynamic content

Subcategories:

The integrated campaign implemented in digital environment. It has to contain at least 3 online components: e-mail, banners, websites, online guerrilla marketing, internet advertising, mobile advertising, etc. Offline tools can be involved, but the core of the campaign must be online

Non-traditional and innovative online promotion implemented with the small marketing budget or with non-standard use of technologies / guerrilla marketing in online

Use of mobile, interactive or online tools for interaction with a brand: events, GPS technologies, external interactive signs and other decisions which encourage users to interact with a brand in online

Advertising online campaigns based on precise strategic decisions (audience insight, research, etc.)

Technical requirements:

To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2020 to August 31, 2021, but have not participated in Red Apple before

Deadline for submission of works - September 17, 2021

Mandatory requirement - work is accepted in English

Job upload format:

1. Application in English

- all fields of the application are required;

2. Video case (required):

- in English or with English subtitles;

- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);

- video duration no more than 5 minutes;

3.Project URL (required)

4. PDF presentation (preferred):

- no more than 15 slides

- aspect ratio 16: 9

5. Presentation board (optional):

- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)

- file size no more than 75 MB

Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.

Access to the material uploaded by the participants has: the organizing committee and members of the Jury.

A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.

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