Categories and Requirements

Marketing Disciplines

In this block of nominations it is necessary to describe a campaign in terms of use of one marketing tool (communication channel). Applicants have to describe why this channel was chosen and how did the creative idea help to find the best solution

Subcategories:

Standalone innovative technological marketing tools (innovative platforms, models, programmes, hardware, software, bespoke solutions, etc.)

Advertising in urban, inhabited or office environment, creative use of objects of surrounding infrastructure as the key medium of marketing information for target audience

Effective use of PR practice in the marketing of a product or service. Jury will comprehensively evaluate the idea of campaign, it's strategy, execution as well as results

Jury will evaluate campaigns, in which branding and design play a key role, and that have shown tangible, measurable results

Recognising the role of data in creation of the effective non-standard ideas

Involvement of the influencers (bloggers, vloggers, celebrities, etc.) into marketing campaign

Campaigns using non-standard placement of materials and installations at the points of sale

Jury will evaluate campaigns that creatively use the event as a basis of communication with the consumer

Campaigns that feature any digital marketing technique including mobile tools: web centered activities, email marketing, app development & marketing, geo-location activities QR Codes, AR, gaming, etc

Applicants must show non-standard activities or techniques intended to create consumer demand for a product or service

Campaigns are awarded for the best use of marketing tools to directly communicate with the consumer: brochures, banners, catalogs, newsletters, coupons, emails, targeted online display ads, etc.

Technical requirements:

To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2020 to August 31, 2021, but have not participated in Red Apple before

Deadline for submission of works - September 17, 2021

Mandatory requirement - work is accepted in English

Job upload format:

1. Application in English

- all fields of the application are required;

2. Video case (required):

- in English or with English subtitles;

- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);

- video duration no more than 5 minutes;

3.Project URL (required)

4. PDF presentation (preferred):

- no more than 15 slides

- aspect ratio 16: 9

5. Presentation board (optional):

- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)

- file size no more than 75 MB

Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.

Access to the material uploaded by the participants has: the organizing committee and members of the Jury.

A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.

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