Categories and Requirements

Marketing Disciplines

In this block of nominations it is necessary to describe a campaign in terms of use of one marketing tool (communication channel). Applicants have to describe why this channel was chosen and how did the creative idea help to find the best solution

Subcategories:

Standalone innovative technological marketing tools (innovative platforms, models, programmes, hardware, software, bespoke solutions, etc.)

Advertising in urban, inhabited or office environment, creative use of objects of surrounding infrastructure as the key medium of marketing information for target audience

Effective use of PR practice in the marketing of a product or service. Jury will comprehensively evaluate the idea of campaign, it's strategy, execution as well as results

Jury will evaluate campaigns, in which branding and design play a key role, and that have shown tangible, measurable results

Recognising the role of data in creation of the effective non-standard ideas

Involvement of the influencers (bloggers, vloggers, celebrities, etc.) into marketing campaign

Campaigns using non-standard placement of materials and installations at the points of sale

Jury will evaluate campaigns that creatively use the event as a basis of communication with the consumer

Campaigns that feature any digital marketing technique including mobile tools: web centered activities, email marketing, app development & marketing, geo-location activities QR Codes, AR, gaming, etc

Applicants must show non-standard activities or techniques intended to create consumer demand for a product or service

Campaigns are awarded for the best use of marketing tools to directly communicate with the consumer: brochures, banners, catalogs, newsletters, coupons, emails, targeted online display ads, etc.

Technical requirements:

Entries eligible to participate in the Festival are entries created and implemented between January 1, 2019 and October 4, 2020 except for the entries that participated in Red Apple Festival in 2019. 


Entry deadline – October 4, 2020.


Mandatory requirement: all materials should be in English or contain English subtitles. 


Entry submission format:


1. Case study film: 
- YouTube/Vimeo link for video, resolution at least 720p (1080p is preferred)
- duration no longer 3 min 
or


Presentation board: 
- Image with key visuals of the project and its description, .jpg, .png file with at least 1772 pixels width
- resolution at least 150 DPI
or


PDF presentation: 
- no more than 20 slides
- resolution at least 150 DPI
- aspect ratio 16:9 (preferred) 
 
​2. the description of creative idea in English
 
ATTENTION! You can not show the logo or name of the agency in your work. Works that violate this rule will not be allowed to take part in a contest.


The project submitted by participants will be shown on the screen during the work of the jury and at the awards ceremony. There is also a possibility of using these materials in the catalog, on the website of the festival, as well as in the informational materials of media about the Festival.

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