Jury will evaluate the best strategies of the campaigns in different sectors that are represented by the groups of goods and services. At least 2 marketing tools (ad medium) must be used in advertising campaigns. The same entry can be submitted only at one sector
All food and drinks
Goods, the implementation and promotion of which have the restrictions in legislation (tobacco, alcohol, etc.)
All fast moving consumer goods, excluding food and drinks
Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables
Pharma, OTC drugs, wellness
Cars and other vehicles, auto products and services
Retail stores, eCommerce, restaurants, fast food, chains, supermarkets, pubs, food delivery, public utilities providing water, gas, electricity and other services
All tourism and travel related services
Live events, museums & galleries, sports, other recreation
All media and publications, including videogames, streaming services, music, TV and radio stations, books, news, digital platforms, other media
All business-to-business products and services
All non-product-based social responsibility campaigns aimed to address social, ethical and environmental issues in order to protect and / or improve a brand's reputation. All non-product-based campaigns, including event sponsorship to build the image / raise the profile / shape the perceptions of a brand
Sports and cyber sports events, sports complexes and other organisations, sports and cyber sports equipment, sports goods, etc.
Advertising campaigns with social purpose at the heart. Entrants should be a charity, non-profit organisation or government body. Brands may also enter, if they can demonstrate how they worked in partnership with a charity or non-profit cause or organisation
Entries eligible to participate in the Festival are entries created and implemented between January 1, 2019 and November 4, 2020 except for the entries that participated in Red Apple Festival in 2019.
Entry deadline – November 4, 2020.
Mandatory requirement: all materials should be in English or contain English subtitles.
Entry submission format:
1. Case study film:
- YouTube/Vimeo link for video, resolution at least 720p (1080p is preferred)
- duration no longer 3 min
- Image with key visuals of the project and its description, .jpg, .png file with at least 1772 pixels width
- resolution at least 150 DPI
- no more than 20 slides
- resolution at least 150 DPI
- aspect ratio 16:9 (preferred)
2. the description of creative idea in English
ATTENTION! You can not show the logo or name of the agency in your work. Works that violate this rule will not be allowed to take part in a contest.
The project submitted by participants will be shown on the screen during the work of the jury and at the awards ceremony. There is also a possibility of using these materials in the catalog, on the website of the festival, as well as in the informational materials of media about the Festival.