Categories and Requirements

Activation

In this category the Jury is assessing the marketing integration of the campaign that focused on activations (brand experience). Creative approach and use of 2 (or more) marketing tools will be evaluated

Subcategories:

Includes the activities involving communication with the customer: samplings, contests, coupons, discounts, gifts, giveaway, etc.

Awarded to the campaigns that effectively broadcast brand experience to the target audience via executions such as static events, exhibitions, pop-up stores, in-store / dealer / reseller activities, shopping centre / mall activities, brand activations using guerrilla marketing, street teams, publicity stunts, etc. Jury will also review campaigns that use sponsorship as its core awareness platform

Entries in these category must focus on brand experience and activations that took place within a retail environment, and that generate sales in any industry sector

Awarded to a campaign which integrates at least two of the following marketing disciplines such as: lottery, game of skill, loyalty, digital, internet, experiential, event, public relations, product sampling, sponsorship, tie-ins, product licencing, mobile, social marketing, word of mouth, etc. to effectively market a product or service

Direct marketing operations aimed primarily at the general public (including CRM) to build a personalized contact or increase loyalty

Campaigns that generate or maximize consumer's loyalty to a market. If the campaign is long-termed, results need to be included for the current calendar year

Technical requirements:


Entries eligible to participate in the Festival are entries created and implemented between January 1, 2019 and October 4, 2020 except for the entries that participated in Red Apple Festival in 2019.

 
Entry deadline – October 4, 2020.


Mandatory requirement: all materials should be in English or contain English subtitles. 


Entry submission format:


1. Case study film: 
- YouTube/Vimeo link for video, resolution at least 720p (1080p is preferred)
- duration no longer 3 min 
or


Presentation board: 
- Image with key visuals of the project and its description, .jpg, .png file with at least 1772 pixels width
- resolution at least 150 DPI
or


PDF presentation: 
- no more than 20 slides
- resolution at least 150 DPI
- aspect ratio 16:9 (preferred) 
 
​2. the description of creative idea in English
 
ATTENTION! You can not show the logo or name of the agency in your work. Works that violate this rule will not be allowed to take part in a contest.


The project submitted by participants will be shown on the screen during the work of the jury and at the awards ceremony. There is also a possibility of using these materials in the catalog, on the website of the festival, as well as in the informational materials of media about the Festival.

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