Rafael Barbabosa

Senior Art Director, Publicis Brasil, Brasil

Rafael Barbosa is a Senior Creative Art Director at Publicis Brazil, the Brazilian operation of Publicis Groupe, one of the world’s largest communications groups, where he leads creative development and communication for global brands such as Nestlé, Adidas, Red Bull, Medley, PicPay, and Bradesco. With more than 17 years of experience, he has built a strong career across some of Brazil’s leading agencies, including WMcCann.

Throughout his career, Rafael has developed high-impact integrated campaigns for global clients, combining strategic thinking, craft excellence, creative innovation, and measurable business results across sectors including food, finance, healthcare, technology, and automotive.

His work has been recognized by major international awards, including Cannes Lions, Effie Awards, El Ojo Iberoamérica, CCSP Brazilian Creative Club, and Wave Festival. In addition, Rafael has been invited to serve as a juror at leading global festivals, including the Webby Awards (New York), Global Entertainment Awards (London), AdForum PHNX Awards (New York), and Saniss Awards (Barcelona), highlighting his international recognition, professional authority, and industry impact.