Chief Creative Officer, WILD FI, Chile
Juan Pablo Alvarez is a Chilean executive creative director with a degree in social communication and more than 21 years of experience in business promotion through creative solutions.
He began his career in Chile working for the agencies Young & Rubicam and Lowe. In 2009, he joined Ogilvy, and later worked at Ogilvy Colombia as Head of the art department and Regional Creative Director for Coca-Cola's Latin American business.
In 2013, he was appointed Executive Creative Director at Ogilvy. In 2014, along with other agency executives, Juan Pablo Alvarez founded Ogilvy REDNET, an organization created to provide centralized, creative, and coordinated services to The Coca—Cola Company in 32 Latin American countries.
For ten years in Colombia, his agency has been named the Agency of the Year by El Sol and the best Colombian agency company by El Ojo de Iberoamerica for six consecutive years.
In 2022, after 14 years at Ogilvy, he joined WILD FI, an independent creative agency network in Latin America, where he holds the position of Creative director. In 2023, Juan Pablo Alvarez was named the #8 best Creative Director in the region by The One Club for Creativity.
During his career, he has received more than 400 awards for creativity and efficiency, including 32 Cannes Lions, 43 One Show, 24 Clio and 15 D&AD, among others.
