Lucho Correa is Chief Creative Officer of Lip agency, specializing in communications and graphic design. Lucho is responsible for all creative solutions and PR contacts with regular and potential clients.

Educated in graphic design in Bogotá, Lucho has worked for agencies such as DelvicoBates Barcelona as Art Director, and SokoloffSamperPolarMora as Operations Director. In 2003, Lucho founded Lip, a graphic design and communications studio.

Lucho has won numerous awards, including a Cannes Gold Lion, a silver pencil One Show, 5 Gold FIAP, 5 Gold NOVA, 21 Lápiz de Acero P&D, 18 Awards of Excellence from Communication Arts, a Red Dot Design Award, the only non-Spanish studio to win 5 LAUS Awards in Barcelona. Lip has been awarded Independent Agency of the Year at El Dorado, the Colombian creativity festival, four times, with the most recent being in 2023, along with 5 Golds and several Silvers and Bronzes.

He has served as a jury member for various prestigious awards, including the Colombian Nova Awards, Venezuela Anda, Argentina FIAP, El Ojo de Iberoamérica in Argentina, The WAVE Festival in Rio de Janeiro, and the London International Advertising Awards. He was a jury member at LADFEST Latam Design and served as President of the jury for the Colombian Cannes Young Lions in 2012. 

Lucho is a regular speaker at various events, including Pecha Kucha Night, Behance Portfolio Review, 4GN Congress, LADFEST, and Mexico’s Dejando Huella, among others.