Gustavo Etchandy is the Chief Creative Officer of Innvented. 

With more than 18 years of experience in the local and international market, Gustavo is a Creative Director linked to technology and it 's application to solve brands and industries problems. Formerly a Creative Interactive Director at the innovation group The Electric Factory, Creative Director at Havas WW Mexico, Amén Montevideo and Ogilvy Uruguay.

Throughout his career he has worked for brands such as Toyota, Burger King, Audi, Google, Netflix, HBO, Unilever, Lay's, HBO, Telmex, Telcel, Claro, Absolut Vodka, Chivas Regal, DIRECTV, Neumáticos Continental, Cervecería Modelo de México and more.

He’s been awarded in local and international festivals such as Cannes Lions, The SXSW innovation Festival, Fast Company Awards, AICP Next Awards, LIA London International Awards, The One Show, New York Festivals, El Ojo de Iberoamérica (Creative Director award), Epica Awards, Adstars, Circulo de Creativos de Mexico, Sol de San Sebastián, FIAP, IAB Mixx, Campana de Oro & Desachate de Uruguay, among others.

He has been a speaker and a jury at El Ojo de Iberoamérica, IAB MIXX, and The New York Festivals.