Jury 2023

An Award-Winning Creative Director, currently working at Paper Agency, Ecuador. 

She was chosen as one of the 15 most promising creative leaders for Cannes Lions "See It Be It" program 2020-2022. At the last edition of the Ecuadorian local festival “Condor de Oro” she won Grand Prix at Glass category, Independent agency of the year and Woman Leadership, along with other. Her work has also been recognized by New York Festivals, El Ojo de Iberoamérica, Fiap, Wina Festival, Effie Awards, Lürzer's Archive and Guinness World Records. Some of the brands she has worked with are: Pepsi, Gatorade, Amstel, Biela (Heineken),Parmalat, Rio Store (Retail), Unilever, among others. In her effort to close the gender gap, she has contributed through different campaigns like: Womenless Songs, Girl Speak Louder, Girls in The Front, Violentarios and Palabra No Reconocida.

She is been a speaker in Feria del Libro Guayaquil’s 2019 forum about Communication and Gender Violence, and at Creative Empowerment Panel, at Lions Edit 2022, created to speak about the importance of diversity, women in creativity and the power of empowerment in our industry. She co-founded the initiative “Círculo de Creativas Ecuador'', working towards inspiring and empowering the next generation of female creatives in the country. She has given mentorships and talks to advertising students and professionals.

Last but not least, in 2021 she was a Cannes Lions Festival’s Shorlist Jury, the first woman representing Ecuador, and One Show Jury in 2023.