Sergio is an art director and the Chief Creative Officer of Africa, one of the largest and most prestigious advertising agencies in Brazil and Latin America. Under his leadership, Africa has been named Ad Age’s International Agency of the Year and appointed by Adweek as one of the ten most creative agencies. It has won three times the title of Agency of the Year at Cabore Awards, considered the Oscar of Brazilian advertising, and in 2020 it was named one of the Best and Bravest Agencies on the Planet by Contagious. Sergio has been the most awarded creative in Latin America for the past 4 years, has been selected to lists like Business Insider’s “Most Creative People in Advertising”, Adweek’s “13 Global Creative Leaders whose ideas are advancing advertising worldwide” and “One of the Most Influential Admen in Brazil” by GQ magazine. Has won over 80 Cannes lions, including 2 Grand Prix.