Grabarz & Partner – agency that Ralf cofounded as a Junior Copywriter in 1993. As Creative Director and, since 2002, as CCO, he made the agency one of the most creative locations in the country, in the process repeatedly propelling Grabarz & Partner into the top five of the most creative German agencies. Under his creative leadership, Grabarz & Partner became the first independent agency ever to acquire a large portion of the German Volkswagen account in 2001. In addition, Ralf has now been developing the advertising for IKEA Germany – the most important market for the Swedish furniture store – for more than 25 years. Has won around 65 Cannes lions.