Assessment weight:
30% insight and idea,
20% strategy,
30% creative solution and implementation,
20% results.
Evaluation criteria:
Alignment with business goals;
Relevance of the design;
Innovation and uniqueness of the design solution;
Coherence of the visual identity;
Information value;
Readability of the information;
Impact of the campaign on the brand: brand awareness, customer loyalty, change in perception.
Works in this category include a complete set of graphic elements, colours and logos that reflect the company’s new corporate identity
Including but not limited to clothing, promotional gifts and samples, guerrilla marketing accessories & promotional items
Projects that use visual elements to convey information, ideas and emotions are evaluated. Communication design is assessed in both print format (magazines, photographs, calendars, postcards, presentations and other materials in printed/offline format) and online format (execution of banners, posts, digital surfaces and other media in the digital environment)
Participants may include charitable and non‑profit organisations. Brands and agencies may also submit their cases in this category if they were developed in collaboration with the aforementioned organisations.
Attention will be focused on the creation of interactive design for websites, landing pages, digital installations, applications and other similar platforms
Applications implemented by the agency and/or advertisers (brand) in the period from January 1, 2026 to September 1, 2026, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of applications - August 31, 2026
Mandatory requirement - all submissions must be in English.
Application upload format:
1. Application in English (required):
- all fields of the application are required;
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
In support of the results, it is necessary to provide files in the format of graphs, diagrams, tables, presentations, studies in the field “additional files”. The data on the results can be presented both by the agency and by the client.
3. PDF Presentation (Recommended):
- no more than 15 slides
- aspect ratio 16: 9
- the presentation must include the following points:
1. Description of the product/service (company architecture)
2. Goals and objectives of the advertising campaign
3. Performance indicators of the advertising campaign (business, marketing, technical and media KPIs)
4. Presentation board (required):
- an image with key visual elements of the project and its description, .jpg, .png file (graphs, diagrams, tables, research) (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.