Assessment weight:
30% insight and idea;
20% strategy;
30% creative solution and implementation;
20% results.
Evaluation criteria:
The originality and creativity of the idea;
The impact of the campaign on the brand: recognition, loyalty, change in perception;
The quality of campaign execution: design, content, technical implementation, etc.;
The compliance of the advertising campaign with the vision and needs of the target audience are evaluated.
All food and drinks
Goods, the implementation and promotion of which have the restrictions in legislation (tobacco, alcohol, betting shops etc.)
All fast moving consumer goods, excluding food and drinks
Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables
Pharma, OTC drugs, wellness, medical organizations, over-the-counter medications, dietary supplements
Cars and other vehicles, auto products and services, logistics
Retail stores, marketplaces, restaurants, fast food, chain stores, pubs, food delivery, utilities: water, gas, electricity and other services
All tourism and travel related services
Live events, museums & galleries, sports (including cybersport), gaming, other recreation
All media and publications, including videogames, streaming services, music, TV and radio stations, books, news, digital platforms, movie distribution and other media
All business-to-business products and services
Non-product campaigns that address social, ethical and environmental issues in order to protect and/or enhance the reputation of a brand. Non-product campaigns (including event sponsorship) to build brand image/value/perception
Participants may be charitable and non-profit organizations. Brands and agencies can also submit their cases in this category if they were developed in conjunction with the above organizations
- Residential real estate: apartments on the secondary market and new buildings, penthouses, apartments, townhouses, cottages, country houses, country houses with land
- Commercial facilities: office buildings, shopping complexes, hotels, restaurants, warehouses
Projects implemented for the state sector
Projects implemented for e-commerce platforms and marketplaces
Advertising implemented for educational institutions/platforms
Campaigns implemented for telecom-operators
Campaigns implemented for financial sector
The innovation level and impact of advertising campaigns in the field of information technology on business and society are assessed (including cybersecurity provision, data protection, prevention of digital threats, and educational initiatives in the IT sector)
Campaigns, products, and activations in the field of video games, gaming platforms, and gamified brand experiences
Campaigns, sponsorship activations, and content in the field of sports, fan culture, and sporting events
Applications implemented by the agency and/or advertisers (brand) in the period from January 1, 2026 to September 1, 2026, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of applications - August 31, 2026
Mandatory requirement - all submissions must be in English.
Application upload format:
1. Application in English (required):
- all fields of the application are required;
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
In support of the results, it is necessary to provide files in the format of graphs, diagrams, tables, presentations, studies in the field “additional files”. The data on the results can be presented both by the agency and by the client.
3. PDF Presentation (Recommended):
- no more than 15 slides
- aspect ratio 16: 9
- the presentation must include the following points:
1. Description of the product/service (company architecture)
2. Goals and objectives of the advertising campaign
3. Performance indicators of the advertising campaign (business, marketing, technical and media KPIs)
4. Presentation board (required):
- an image with key visual elements of the project and its description, .jpg, .png file (graphs, diagrams, tables, research) (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.