Influencer and Content Marketing

Social media campaigns that build on current trends and are picked up by celebrities, public figures or influencers whose presence increases the reach and impact of the campaign. The category also evaluates real-time marketing campaigns. The application must indicate which celebrities or influencers participated in the campaign and how they influenced its results

Collaboration of a brand with an influencer or a public figure on a social networking platform in order to interact with a specific audience. Entries here will be judged on how effective and mutually beneficial the partnership was and how target audiences were involved in compelling ways

Online video specifically created for online social platforms that are intended for widespread sharing. Results and number of views will be taken into consideration during the judging process

Social activity designed to encourage a community / fanbase to contribute or collaborate with a brand initiative. Engagement may be intended to drive long term value through collaborative interaction

Campaigns for brands implemented in conjunction with local influencers. The nomination celebrates projects where working with local opinion leaders becomes a key communication tool, ensuring authenticity and cultural relevance to a specific target audience. The application should describe the strategy for choosing influencers and adapting the campaign to market features

Content marketing to charities and non-profits. Brands and agencies can also submit their cases in this category if they were developed in conjunction with the above organizations

Self promotion campaign for advertising agencies, production studios, mass media, etc.

Campaigns that demonstrate the successful creation and development of a community around a brand, using the power of bringing people together to achieve the brand's strategic goals, including loyalty, engagement, organic growth, etc.