Assessment weight:
30% insight and idea;
20% strategy;
30% creative solution and implementation;
20% results.
Evaluation criteria:
Relevance of the idea and insight;
Logical and thoughtful channel selection;
Originality and creativity of the idea and creative implementation of the project (concept);
The campaign's impact on the brand: recognition, loyalty, changing perceptions;
Results achieved: coverage, retention, tone of mentions;
Quality of campaign execution: design, content, technical implementation, etc.;
Depth of understanding of the target audience and its needs.
All food and drinks.
All fast moving consumer goods, excluding food and drinks.
Technology, household goods, furniture and lighting, toys, fashion, appliances and other durable goods
Pharmaceuticals, medical organizations, wellness centers, over-the-counter drugs, dietary supplements
Cars and other vehicles, auto goods and services, logistics
Retail stores, marketplaces, restaurants, fast food, chain stores, pubs, food delivery, utilities: water, gas, electricity and other services
All tourism and travel related services
Live events, museums & galleries, sports (including cybersport), gaming, other recreation
Media and publications, streaming services, TV and radio stations, books, news, digital platforms, film distribution and other media
All business-to-business products and services
Non-product campaigns that address social, ethical and environmental concerns in order to protect and/or enhance brand reputation. Non-product campaigns (including sponsorship of events) to create an image/increase the importance/build the perception of the brand
Participants may be charitable and non-profit organizations. Brands and agencies can also submit their cases in this category if they were developed in conjunction with the above organizations
- Residential real estate: apartments on the secondary market and new buildings, penthouses, apartments, townhouses, cottages, country houses, country houses with a land plot
- Commercial facilities: office buildings, shopping malls, hotels, restaurants, warehouses
Commercials/movies sold for public sector
Projects implemented for e-commerce platforms and marketplaces
Advertising videos/movies created for educational institutions/platforms
Campaigns implemented for telecom-operators
Campaigns implemented for financial sector
All types of alcoholic beverages, tobacco products, bookmakers and other goods, the sale and promotion of which are subject to separate restrictions in the current legislation
The evaluation focuses on the innovativeness and impact of advertising campaigns in the field of information technology on business and society, including: Cybersecurity measures, Data protection, Prevention of digital threats, Educational initiatives in IT
Projects in the field of creation and promotion of audio content: tracks, albums, instrumental compositions and audio production
Campaigns built for the video game industry, gaming platforms and esports are being evaluated
Campaigns created for sponsorship activations and content in sports, fan culture and sporting events are evaluated
Applications implemented by the agency and/or advertisers (brand) in the period from January 1, 2026 to September 1, 2026, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of applications - August 31, 2026
Mandatory requirement - all submissions must be in English.
Application upload format:
1. Application in English (required):
- all fields of the application are required;
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
In support of the results, it is necessary to provide files in the format of graphs, diagrams, tables, presentations, studies in the field “additional files”. The data on the results can be presented both by the agency and by the client.
3. PDF Presentation (Recommended):
- no more than 15 slides
- aspect ratio 16: 9
- the presentation must include the following points:
1. Description of the product/service (company architecture)
2. Goals and objectives of the advertising campaign
3. Performance indicators of the advertising campaign (business, marketing, technical and media KPIs)
4. Presentation board (required):
- an image with key visual elements of the project and its description, .jpg, .png file (graphs, diagrams, tables, research) (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.