Assessment weight:
30% insight and idea;
20% strategy;
30% creative solution and implementation;
20% results.
Evaluation criteria:
Idea relevance and insight;
Originality and creativity of the idea and creative implementation of the project (concept);
Quality of campaign execution: design, content, technical implementation, etc;
Depth of understanding of the target audience and its needs;
Results achieved: coverage, retention, tone of mentions.
The jury will appreciate the creative brief through the director's vision and production elements: casting, scenery, sound design and cinematography
The jury will appreciate works in which the script successfully embodies a creative idea and contributes to the final implementation of the project
A musical composition that conveys the general mood and atmosphere of the video
Aesthetically and technically successful integration of effects and animation into video (stop motion, graphics, silhouette and computer animation in 2D or 3D, AI)
Technically and creatively successful implementation of editing: musical tempo, visual dynamics, integration of dialogues and images.
The overall aesthetics of the decoration are evaluated. This includes the design of the scenery, the selected locations, as well as the overall picture, feel and atmosphere of the work.
Long formats of commercials are evaluated, which allow you to reveal the brand or product in more detail
Music videos are evaluated, and the purpose/one of the goals of which is to promote a brand, product, service or artist
Applications implemented by the agency and/or advertisers (brand) in the period from January 1, 2026 to September 1, 2026, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of applications - August 31, 2026
Mandatory requirement - all submissions must be in English.
Application upload format:
1. Application in English (required):
- all fields of the application are required;
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
In support of the results, it is necessary to provide files in the format of graphs, diagrams, tables, presentations, studies in the field “additional files”. The data on the results can be presented both by the agency and by the client.
3. PDF Presentation (Recommended):
- no more than 15 slides
- aspect ratio 16: 9
- the presentation must include the following points:
1. Description of the product/service (company architecture)
2. Goals and objectives of the advertising campaign
3. Performance indicators of the advertising campaign (business, marketing, technical and media KPIs)
4. Presentation board (required):
- an image with key visual elements of the project and its description, .jpg, .png file (graphs, diagrams, tables, research) (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.