Assessment weight:
20% insight and idea,
20% strategy,
30% creative solution and implementation,
30% results.
Evaluation criteria:
Relevance of idea and insight;
Logical and well-considered approach selection of strategy;
Originality and creativity of the idea and creative implementation of the project;
Brand Impact: influence on awareness, loyalty, and perception shift;
Achieved results: reach, engagement, sentiment
Assessed the creative approach to planning and implementing a brand promotion campaign
Assesses how the research conducted (data science, commissioned research, online behavior data, statistical analysis, sales information, etc.), its interpretation, and deep audience understanding influenced the branding campaign
Assesses how creative and non-standard ideas, approaches, and solutions influenced the branding campaign
Submissions implemented by the agency and/or advertisers (brand) in the period from January 1, 2024 to September 1, 2025, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of works - September 3, 2025
Mandatory requirement - all submissions must be in English. The use of non-English words or phrases that may distort meaning when translated into foreign language is not permitted.
Submission format:
1. Application in English (required):
- all fields of the application are required.
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
3. PDF Presentation (Recommended):
- no more than 15 slides;
- aspect ratio 16: 9.
4. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI);
- file size no more than 75 MB.
5. Audio file (required for EXCELLENCE IN AUDIO):
- mp3, 192 Kpbs;
- or a link to a video (Rutube or Vimeo) containing the original audio track and synchronized subtitles in English, at least 720p resolution).
6. Accompanying materials (required for Outdoor & Indoor):
- photo confirmation of the project implementation.
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
