Assessment weight:
30% insight and idea,
20% strategy,
30% creative solution and implementation,
20% results.
Evaluation criteria:
The originality and creativity of the presentation of information;
The consistency of insight and purpose with the results of the campaign;
The effectiveness of communication;
The impact on public opinion and;
The communication of the advantages of the brand
The creative approach to the implementation of a PR campaign for the B2C segment is evaluated
The creative approach to the implementation of a PR campaign for the B2B segment is evaluated
The creative approach to the implementation of a social PR campaign is evaluated
Creative approach to the implementation of a PR campaign for goverment organizations is evaluated
A creative approach to the implementation of a PR campaign is evaluated, where the basis is an innovative or effective campaign trick that stimulates and/or leads to the rapid and widespread dissemination of a marketing message.
Applications implemented by the agency and/or advertisers (brand) in the period from January 1, 2024 to September 1, 2025, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of applications - September 3, 2025
Mandatory requirement - all submissions must be in English.
Application upload format:
1. Application in English (required):
- all fields of the application are required;
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
3. PDF Presentation (Recommended):
- no more than 15 slides
- aspect ratio 16: 9
4. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
5. Audio file (required for EXCELLENCE IN AUDIO):
- mp3, 192 Kpbs
- or a link to a video (Rutube or Vimeo) containing the original audio track and synchronized subtitles in English, at least 720p resolution)
6. Accompanying materials (required for Outdoor & Indoor):
- photo confirmation of the project implementation
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
