Digital OOH: Sectors

Advertising in public spaces, placed in shopping malls, supermarkets, business centers, cinemas, etc. to convey a message or bring the consumer closer to the brand. Criteria for judging - idea and execution.

Assessment weight: 30% insight and idea, 20% strategy, 30% creative solution and implementation, 20% results.

Evaluation criteria: The originality and creativity of the idea, the impact of the campaign on the brand: recognition, loyalty, change in perception, the quality of campaign execution: design, content, technical implementation, etc., the compliance of the advertising campaign with the vision and needs of the target audience are evaluated.
S01
Food & Drink

All food and drinks

S02
Dark Market

Goods, the implementation and promotion of which have the restrictions in legislation (tobacco, alcohol, betting shops etc.)

S03
Other FMCG

All fast moving consumer goods, excluding food and drinks

S04
Consumer Durables

Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables

S05
Healthcare

Pharma, OTC drugs, wellness, medical organizations, over-the-counter medications, dietary supplements

S06
Automotive

Cars and other vehicles, auto products and services, logistics

S07
Retail & Consumer Services

Retail stores, marketplaces, restaurants, fast food, chain stores, pubs, food delivery, utilities: water, gas, electricity and other services

S08
Travel

All tourism and travel related services

S09
Leisure

Live events, museums & galleries, sports (including cybersport), gaming, other recreation

S10
Media / Entertainment

All media and publications, including videogames, streaming services, music, TV and radio stations, books, news, digital platforms, movie distribution and other media

S11
B2B

All business-to-business products and services

S12
Environmental, Social, and Corporate Governance

Non-product campaigns that address social, ethical and environmental issues in order to protect and/or enhance the reputation of a brand. Non-product campaigns (including event sponsorship) to build brand image/value/perception

S13
Non-profit DOOH

DOOH advertising on social topics. Members can be charitable and non-profit organizations. Brands and agencies can also submit their cases to this category if they were developed in conjunction with the aforementioned organizations

S14
Realty

- Residential real estate: apartments on the secondary market and new buildings, penthouses, apartments, townhouses, cottages, country houses, country houses with land

- Commercial facilities: office buildings, shopping complexes, hotels, restaurants, warehouses

S15
State Sector

Projects implemented for the state sector

S16
Marketplace & e-commerce

Projects implemented for e-commerce platforms and marketplaces

S17
Education

Advertising implemented for educational institutions/platforms

S18
Telecommunications

Campaigns implemented for telecom-operators

S19
Banks and finance

Campaigns implemented for financial sector

S20
Agriculture Business

The innovation and impact of information technology advertising campaigns on business and society (cybersecurity, data protection, digital threat prevention, and educational initiatives in the field of IT) are evaluated

Technical requirements

Applications implemented by the agency and/or advertisers (brand) in the period from January 1, 2024 to September 1, 2025, but not previously participating in Red Apple, are accepted for participation in the competition.

Deadline for submission of applications - September 3, 2025

Mandatory requirement - all submissions must be in English.

Application upload format:

1. Application in English (required):

- all fields of the application are required;

2. Video Case (required):

- in English or with English subtitles.

- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);

- maximum video duration: 3 minutes.

Additional files:

3. PDF Presentation (Recommended):

- no more than 15 slides

- aspect ratio 16: 9

4. Presentation board (optional):

- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)

- file size no more than 75 MB

5. Audio file (required for EXCELLENCE IN AUDIO):

- mp3, 192 Kpbs

- or a link to a video (Rutube or Vimeo) containing the original audio track and synchronized subtitles in English, at least 720p resolution)

6. Accompanying materials (required for Outdoor & Indoor):

- photo confirmation of the project implementation

Attention!

It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.

Access to the material uploaded by the participants has: the organizing committee and members of the Jury.

A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.