Assessment weight:
30% insight and idea,
20% strategy,
30% creative solution and implementation,
20% results.
Evaluation criteria:
The functionality of the applicable tools in the advertising campaign is evaluated,
The innovativeness, originality and creativity of the idea,
The relevance of the chosen solutions,
The impact of the campaign on the brand: recognition, loyalty, change in perception,
The results achieved: coverage, retention, tone of mentions.
Creative, non-standard and innovative use of technology to promote the brand: smart devices, GPS and location, voice assistants, etc.
Creative, non-standard and innovative use of big data, AI and machine learning for brand promotion
Creative potential and its innovative application: generation of original ideas, development of visual concepts, animation, script writing and creation of unique content
AR,VR, filters, QR codes and other technologies as tools
Innovative and creative approaches to the integration of online and offline experiences are evaluated. Participants must demonstrate how their projects effectively use O2O technologies to create unique customer interactions, increase engagement, and increase sales. (a system that uses digital online strategies to drive traffic to physical locations)
A creative, innovative approach to the use of gaming platforms and metaverses in advertising campaigns is evaluated. The works should show how game mechanics, interaction elements led to audience engagement, brand recognition in the market, etc.
Applications implemented by the agency and/or advertisers (brand) in the period from January 1, 2024 to September 1, 2025, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of applications - September 3, 2025
Mandatory requirement - all submissions must be in English.
Application upload format:
1. Application in English (required):
- all fields of the application are required;
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
3. PDF Presentation (Recommended):
- no more than 15 slides
- aspect ratio 16: 9
4. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
5. Audio file (required for EXCELLENCE IN AUDIO):
- mp3, 192 Kpbs
- or a link to a video (Rutube or Vimeo) containing the original audio track and synchronized subtitles in English, at least 720p resolution)
6. Accompanying materials (required for Outdoor & Indoor):
- photo confirmation of the project implementation
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
