Influencer and Content Marketing

Social media campaigns that build on current trends and are picked up by celebrities, public figures or influencers whose presence increases the reach and impact of the campaign. The category also evaluates real-time marketing campaigns. The application must indicate which celebrities or influencers participated in the campaign and how they influenced its results.

Collaboration of a brand with an influencer or a public figure on a social networking platform in order to interact with a specific audience. Entries here will be judged on how effective and mutually beneficial the partnership was and how target audiences were involved in compelling ways

Online video specifically created for online social platforms that are intended for widespread sharing. Results and number of views will be taken into consideration during the judging process
 

Social activity designed to encourage a community / fanbase to contribute or collaborate with a brand initiative. Engagement may be intended to drive long term value through collaborative interaction

Campaigns for brands distributed / ran in a single locality / market which resonated with a specific target audience. Entries should describe how the campaign was designed for the specific target market

Content-marketing by charity and non-profit organizations. Brands and agencies can also submit their cases to this category if they have been developed together with the above-mentioned organizations

Self promotion campaign for advertising agencies, production studios, mass media, etc.

Campaigns that demonstrate the successful creation and development of a community around a brand, using the power of bringing people together to achieve the brand's strategic goals, including loyalty, engagement, organic growth, etc.