Assessment weight:
30% insight and idea,
20% strategy,
30% creative solution and implementation,
20% results.
Evaluation criteria:
Consistency with business objectives;
Design relevance;
Innovation and uniqueness of the design solution;
Harmony and integrity of the visual identity;
Informational clarity; Legibility;
Brand Impact: influence on awareness, loyalty, and perception shift
Entries in this category include a comprehensive set of graphical elements, colors & logos that communicate a company’s new identity for any product, service or organisation
Including but not limited to clothing, promotional gifts and samples, guerrilla marketing accessories & promotional items
Communication design in print is evaluated (magazines, photos, calendars, postcards, presentations, etc. materials in print/offline format) / online (execution of banners, posts, digital images and other media in a digital environment) format
Participants can be charities and non-profit organizations. Brands and agencies can also submit their cases in this category if they were developed in collaboration with the above-mentioned organizations.
Projects that use non-branding visual elements to convey information, ideas, and emotions are evaluated. Participants should demonstrate how their graphic solutions promote effective communication, enhance information perception, and create memorable visual images.
Attention will be focused on creating interactive design for websites, landing pages, digital installations, applications, etc.
Submissions implemented by the agency and/or advertisers (brand) in the period from January 1, 2024 to September 1, 2025, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of works - September 3, 2025
Mandatory requirement - all submissions must be in English.
Submission format:
1. Application in English (required):
- all fields of the application are required.
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
3. PDF Presentation (Recommended):
- no more than 15 slides;
- aspect ratio 16: 9.
4. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI);
- file size no more than 75 MB.
5. Audio file (required for EXCELLENCE IN AUDIO):
- mp3, 192 Kpbs;
- or a link to a video (Rutube or Vimeo) containing the original audio track and synchronized subtitles in English, at least 720p resolution).
6. Accompanying materials (required for Outdoor & Indoor):
- photo confirmation of the project implementation.
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
