Assessment weight:
30% insight and idea,
20% strategy,
30% creative solution and implementation,
20% results.
Evaluation criteria:
Relevance of the idea and insight; Logic and strategic rationale behind channel selection;
Originality and creativity of the idea and its execution (concept);
Campaign impact on the brand: awareness, loyalty, perception shift;
Achieved results: reach, engagement, sentiment;
Quality of execution: design, content, technical implementation, etc;
Depth of target audience understanding and insight into their needs.
All food and drinks
All fast moving consumer goods, excluding food and drinks
Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables
Pharmaceuticals, medical organizations, wellness centers, over-the-counter drugs, dietary supplements
Cars and other vehicles, auto products and services, logistics
Retail stores, marketplaces, restaurants, fast food, chain stores, pubs, food delivery, utilities: water, gas, electricity and other services
All tourism and travel related services
Live events, museums & galleries, sports (including cybersport), gaming, other recreation
All media and publications, including videogames, streaming services, music, TV and radio stations, books, news, digital platforms, movie distribution and other media
All business-to-business products and services
Commercials / films aimed at solving social, ethical and environmental issues in order to protect and / or improve brand reputation (without specifying specific products / services)
Advertising videos / films on social topics. Members can be charitable and non-profit organizations. Brands and agencies can also submit their cases to this category if they were developed in conjunction with the aforementioned organizations
- Residential real estate: apartments on the secondary market and new buildings, penthouses, apartments, townhouses, cottages, country houses, country houses with land
- Commercial facilities: office buildings, shopping complexes, hotels, restaurants, warehouses
Commercials/films implemented for the state sector
Projects implemented for e-commerce platforms and marketplaces
Commercials/films implemented for educational institutions/platforms
Campaigns implemented for telecom-operators
Campaigns implemented for financial sector
All types of alcoholic beverages, tobacco products, betting services, and other goods whose sale and promotion are subject to special restrictions under current legislation
The evaluation focuses on the innovativeness and impact of advertising campaigns in the field of information technology on business and society, including: Cybersecurity measures, Data protection, Prevention of digital threats, Educational initiatives in IT
Submissions implemented by the agency and/or advertisers (brand) in the period from January 1, 2024 to September 1, 2025, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of works - September 3, 2025
Mandatory requirement - all submissions must be in English.
Submission format:
1. Application in English (required):
- all fields of the application are required.
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
3. PDF Presentation (Recommended):
- no more than 15 slides;
- aspect ratio 16: 9.
4. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI);
- file size no more than 75 MB.
5. Audio file (required for EXCELLENCE IN AUDIO):
- mp3, 192 Kpbs;
- or a link to a video (Rutube or Vimeo) containing the original audio track and synchronized subtitles in English, at least 720p resolution).
6. Accompanying materials (required for Outdoor & Indoor):
- photo confirmation of the project implementation.
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
