Assessment weight:
30% insight and idea,
20% strategy,
30% creative solution and implementation,
20% results.
Evaluation criteria:
Originality and creativity;
Brand Impact: influence on brand awareness, loyalty, and perception shift;
Innovative approach;
Strategic alignment: consistency between insights, objectives, and outcomes;
Execution quality – design, content, and technical implementation
The impact and success of original song, created specifically for a brand’s use
The impact and success of original music, created specifically for a brand’s use
Projects where the music was best selected and licensed from already published compositions (not written specifically for the brand/company).
Best use of audible elements within the framework of brand communication
Entries in this category are for the process of specifying, acquiring, manipulating or generating audio elements. It may include music, sound effects, location recordings, "atmos", etc. as part of the sound design
The impact and success of original song, created/used specifically for social projects. Entrants should be a charity, non-profit organisation or government body. Brands may also enter, if they can demonstrate how they worked in partnership with a charity or non-profit cause or organisation
Submissions implemented by the agency and/or advertisers (brand) in the period from January 1, 2024 to September 1, 2025, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of works - September 3, 2025
Mandatory requirement - all submissions must be in English.
Submission format:
1. Application in English (required):
- all fields of the application are required.
2. Video Case (required):
- in English or with English subtitles;
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
3. PDF Presentation (Recommended)
- no more than 15 slides;
- aspect ratio 16: 9.
4. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI);
- file size no more than 75 MB.
5. Audio file (required for EXCELLENCE IN AUDIO)
- mp3, 192 Kpbs;
- or a link to a video (Rutube or Vimeo) containing the original audio track and synchronized subtitles in English, at least 720p resolution).
6. Accompanying materials (required for Outdoor & Indoor)
- photo confirmation of the project implementation.
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
