Categories and Requirements
Video Craft
Entries in this category must represent exceptional skills in filmmaking of commercials aired on TV or online platforms. The creative implementation of the project is a main criteria. Projects for non-profit can be submitted in all subcategories.
Jury will evaluate the creative brief through the director’s vision and production elements such casting, set design, sound design and cinematography
Jury will look at how successfully the script delivers on the creative idea and supports the final execution
Music composition that creates the necessary atmosphere and mood of the video
Aesthetically and technically successful integration of effects and animation into the video (stop-motion, graphic, silhouette and computer animation in 2D or 3D)
Technically and creatively successful implementation of editing: musical and visual dynamics, integration of dialogues and images
The overall aesthetics of art direction. This includes decoration design, choice of locations, and the overall look, feel, and atmosphere of the video
To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2023 to September 1, 2024, but have not participated in Red Apple before
Deadline for submission of works - September 20, 2024
Mandatory requirement - work is accepted in English
Work upload format:
1. Application in English
- all fields of the application are required;
2. Video case (required):
- in English or with English subtitles;
- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);
- video duration no more than 2 minutes;
3. Project URL
4. PDF presentation (preferred):
- no more than 15 slides
- aspect ratio 16: 9
5. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
6. Audio file (required for EXCELLENCE IN AUDIO)
- mp3, 192 Kpbs
- or a link to a video (YouTube or Vimeo) containing the original audio track and synchronized subtitles in English, at least 720p resolution)
7. Accompanying materials (mandatory for Outdoor & Indoor)
- photo confirmation of the project implementation
Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
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