Jury will evaluate tools that used in creation of the advertising on digital platforms
Websites, microsites, landing pages
Video advertising intended for online, as well as viral advertising videos that are widely distributed among the target audience
Animated banners, pop-up ads, etc.
Branded or promotional games and applications used online or for downloading
Campaigns aimed at promoting a brand, product or service using mobile technologies: other media formats, messengers adapted for mobile devices
Innovative / effective, creative and unique use of digital advertising, created in a native format for a specific media resource
Best use of interactive tools for social projects. Members can be charitable and non-profit organizations or government agencies. Brands and agencies can also submit their cases to this category if they were developed in conjunction with the aforementioned organizations
To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2022 to September 1, 2023, but have not participated in Red Apple before
Deadline for submission of works - September 17, 2023
Mandatory requirement - work is accepted in English
Job upload format:
1. Application in English
- all fields of the application are required;
2. Video case (required):
- in English or with English subtitles;
- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);
- video duration no more than 5 minutes;
3. Project URL
4. PDF presentation (preferred):
- no more than 15 slides
- aspect ratio 16: 9
5. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
6. Audio file (required for EXCELLENCE IN AUDIO)
- mp3, 192 Kpbs
- or a link to a video (YouTube or Vimeo) containing the original audio track and synchronized subtitles in English, at least 720p resolution)
7. Accompanying materials (mandatory for Outdoor & Indoor)
- photo confirmation of the project implementation
Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
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