Categories and Requirements

Interactive: Technology

Jury will evaluate technologies that used in creation of the advertisement on digital platforms

Subcategories:

Creative, non-standard and innovative use of technology to promote the brand: smart devices, GPS and location, voice assistants, etc.

Creative, non-standard and innovative use of big data, AI and machine learning for brand promotion

Solutions that combine physical reality with digital one (AR, VR, filters, QR codes and other technologies)

Technical requirements:

To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2020 to August 31, 2021, but have not participated in Red Apple before

Deadline for submission of works - September 17, 2021

Mandatory requirement - work is accepted in English

Job upload format:

1. Application in English

- all fields of the application are required;

2. Video case (required):

- in English or with English subtitles;

- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);

- video duration no more than 5 minutes;

3.Project URL (required)

4. PDF presentation (preferred):

- no more than 15 slides

- aspect ratio 16: 9

5. Presentation board (optional):

- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)

- file size no more than 75 MB

6. Audio file (required for EXCELLENCE IN AUDIO)

- mp3, 192 Kpbs

- or a link to a video (YouTube or Vimeo) containing the original audio track and synchronized subtitles in English, at least 720p resolution)

7. Accompanying materials (mandatory for Outdoor & Indoor)

- photo confirmation of the project implementation

Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.

Access to the material uploaded by the participants has: the organizing committee and members of the Jury.

A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.

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