Categories and Requirements

Influencer and Content Marketing

Entries in this category must demonstrate how a social campaign was enhanced through the use of influencers and implementation of content marketing

Subcategories:

Brand-led social campaigns that become a part of popular culture and as a result, are picked up by a celebrity, social ambassador or influencer, further expanding the campaign’s reach and impact. Entries must state which celebrities, social ambassadors or influencers picked up the campaign and how did they impact on the campaign's results

Collaboration of a brand with an influencer or a public figure on a social networking platform in order to interact with a specific audience. Entries here will be judged on how effective and mutually beneficial the partnership was and how target audiences were involved in compelling ways

Content strategy and placement using social channels. The strategic arrangement and curation of appropriate content that may either drive or enhance a wider social campaign

Online video specifically created for online social platforms that are intended for widespread sharing. Results and number of views will be taken into consideration during the judging process
 

Online, mobile and console games designed for and played on social platforms. Including, but not limited to AR, VR and MR

Social activity designed to encourage a community / fanbase to contribute or collaborate with a brand initiative. Engagement may be intended to drive long term value through collaborative interaction

Campaigns for brands distributed / ran in a single locality / market which resonated with a specific target audience. Entries should describe how the campaign was designed for the specific target market

Technical requirements:

To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2020 to August 31, 2021, but have not participated in Red Apple before

Deadline for submission of works - September 17, 2021

Mandatory requirement - work is accepted in English

Job upload format:

1. Application in English

- all fields of the application are required;

2. Video case (required):

- in English or with English subtitles;

- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);

- video duration no more than 5 minutes;

3.Project URL (required)

4. PDF presentation (preferred):

- no more than 15 slides

- aspect ratio 16: 9

5. Presentation board (optional):

- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)

- file size no more than 75 MB

6. Audio file (required for EXCELLENCE IN AUDIO)

- mp3, 192 Kpbs

- or a link to a video (YouTube or Vimeo) containing the original audio track and synchronized subtitles in English, at least 720p resolution)

7. Accompanying materials (mandatory for Outdoor & Indoor)

- photo confirmation of the project implementation

Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.

Access to the material uploaded by the participants has: the organizing committee and members of the Jury.

A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.

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