Categories and Requirements

TV / Cinema Advertising: Sectors

TV and cinema advertising as well as videos that are created for online streaming / via mobile devices in various sectors. All films must be 5 minutes or less

Subcategories:

All food and drinks

All fast moving consumer goods, excluding food and drinks

Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables

Pharma, OTC drugs, wellness

Cars and other vehicles, auto products and services

Retail stores, eCommerce, restaurants, fast food, chains, supermarkets, pubs, food delivery, public utilities providing water, gas, electricity and other services

All tourism and travel related services

Live events, museums & galleries, sports (including cybersport), gaming, other recreation

All media and publications, including videogames, streaming services, music, TV and radio stations, books, news, digital platforms, other media

All business-to-business products and services

Commercials / films aimed at solving social, ethical and environmental issues in order to protect and / or improve brand reputation (without specifying specific products / services)

Advertising videos / films on social topics. Members can be charitable and non-profit organizations or government agencies. Brands and agencies can also submit their cases to this category if they were developed in conjunction with the aforementioned organizations

Technical requirements:

To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2020 to August 31, 2021, but have not participated in Red Apple before

Deadline for submission of works - September 17, 2021

Mandatory requirement - work is accepted in English

Job upload format:

1. Application in English

- all fields of the application are required;

2. Video case (required):

- in English or with English subtitles;

- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);

- video duration no more than 5 minutes;

3.Project URL (required)

4. PDF presentation (preferred):

- no more than 15 slides

- aspect ratio 16: 9

5. Presentation board (optional):

- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)

- file size no more than 75 MB

6. Audio file (required for EXCELLENCE IN AUDIO)

- mp3, 192 Kpbs

- or a link to a video (YouTube or Vimeo) containing the original audio track and synchronized subtitles in English, at least 720p resolution)

7. Accompanying materials (mandatory for Outdoor & Indoor)

- photo confirmation of the project implementation

Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.

Access to the material uploaded by the participants has: the organizing committee and members of the Jury.

A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.

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