Categories and Requirements

Advertising for Good

Сategory includes advertising campaigns with social purpose at the heart. Entrants should be a charity, non–profit organisation or government body. Brands may also enter, if they can demonstrate how they worked in partnership with a charity or non–profit cause or organisation

Subcategories:

Social ad broadcasted on TV as well as videos that are created for online streaming / via mobile devices

Brochures, leaflets, postcards, signboards, posters, billboards

A strategically planned complex of advertising tools and events (not less than two communication channels) united by common idea and aim

Socially-oriented advertising broadcasted on radio stations or online

Webpages, apps, channels / groups in social networks (Telegram, Facebook, Instagram, Twitter), VR and AR, etc.

Technical requirements:

Entries eligible to participate in the Festival are entries created and implemented between January 1, 2019 and October 4, 2020 except for the entries that participated in Red Apple Festival in 2019. 


Entry deadline – October 4, 2020.


Mandatory requirement: all materials should be in English or contain English subtitles. 


Entry submission format:


1. Case study film: 
- YouTube/Vimeo link for video, resolution at least 720p (1080p is preferred)
- duration no longer 3 min 
or


Presentation board: 
- Image with key visuals of the project and its description, .jpg, .png file with at least 1772 pixels width
- resolution at least 150 DPI
or


PDF presentation: 
- no more than 20 slides
- resolution at least 150 DPI
- aspect ratio 16:9 (preferred) 
 
​​2. The description of creative idea in English
3. Project URL or photo report
4. It is required confirmation of collaboration with nonprofit, government or charitable organizations, as well as brief information about the organization, if the work is submitted by the Agency.


Special requirement:


Subcategory V04. Radio / Audio Advertising:  it is required confirmation if the content was placed on the radio
 
ATTENTION! You can not show the logo or name of the agency in your work. Works that violate this rule will not be allowed to take part in a contest.


The project submitted by participants will be shown on the screen during the work of the jury and at the awards ceremony. There is also a possibility of using these materials in the catalog, on the website of the festival, as well as in the informational materials of media about the Festival.

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