Categories and Requirements

Outdoor: Sectors

Works that leverage public spaces to telegraph a message or immerse consumers in a brand experience. Criteria considered during judging will predominantly be the idea and the execution

Subcategories:

All food and drinks

Goods, the implementation and promotion of which have the restrictions in legislation (tobacco, alcohol, etc.)

All fast moving consumer goods, excluding food and drinks

Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables

Pharma, OTC drugs, wellness

Cars and other vehicles, auto products and services

Retail stores, eCommerce, restaurants, fast food, chains, supermarkets, pubs, food delivery, public utilities providing water, gas, electricity and other services

All tourism and travel related services

Live events, museums & galleries, sports (including cybersport), gaming, other recreation

All media and publications, including videogames, streaming services, music, TV and radio stations, books, news, digital platforms, other media

All business-to-business products and services

All non-product-based social responsibility campaigns aimed to address social, ethical and environmental issues in order to protect and / or improve a brand's reputation. All non-product-based campaigns, including event sponsorship to build the image / raise the profile / shape the perceptions of a brand

Technical requirements:

Entries eligible to participate in the Festival are entries created and implemented between January 1, 2019 and October 4, 2020 except for the entries that participated in Red Apple Festival in 2019. 


Entry deadline – October 4, 2020.


Mandatory requirement: all materials should be in English or contain English subtitles. 


Entry submission format:


1. Presentation board: 
Image with key visuals of the project and its description, .jpg, .png file with at least 1772 pixels width, resolution at least 150 DPI
2. ​the description of creative idea in English
3. It is necessary to include a photo confirmation of the project implementation in the support materials


ATTENTION! You can not show the logo or name of the agency in your work. Works that violate this rule will not be allowed to take part in a contest.


The project submitted by participants will be shown on the screen during the work of the jury and at the awards ceremony. There is also a possibility of using these materials in the catalog, on the website of the festival, as well as in the informational materials of media about the Festival.

Загружаем...