Categories and Requirements

Interactive: Craft

This category includes methods of creative and effective use of tools to create advertising on digital platforms

Subcategories:

The best design, illustrations and photos that are having digital context and using in digital environment
 

The best digital solutions based on the emotional and behavioral characteristics of the audience and aimed to improve the user's experience through innovative design and useful functionality

Creative use of animation and motion graphics in digital environment

The best use of music and sound design in digital communications

Technical requirements:

Entries eligible to participate in the Festival are entries created and implemented between January 1, 2019 and November 4, 2020 except for the entries that participated in Red Apple Festival in 2019. 


Entry deadline – November 4, 2020.


Mandatory requirement: all materials should be in English or contain English subtitles. 


Entry submission format:


1. Case study film: 
- YouTube/Vimeo link for video, resolution at least 720p (1080p is preferred)
- duration no longer 3 min 
or


Presentation board: 
- Image with key visuals of the project and its description, .jpg, .png file with at least 1772 pixels width
- resolution at least 150 DPI
or


PDF presentation: 
- no more than 20 slides
- resolution at least 150 DPI
- aspect ratio 16:9 (preferred) 
 
​2. the description of creative idea in English
 
ATTENTION! You can not show the logo or name of the agency in your work. Works that violate this rule will not be allowed to take part in a contest.


The project submitted by participants will be shown on the screen during the work of the jury and at the awards ceremony. There is also a possibility of using these materials in the catalog, on the website of the festival, as well as in the informational materials of media about the Festival.

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