Categories and Requirements

Interactive: Instruments

Jury will evaluate tools that used in creation of the advertising on digital platforms

Subcategories:

Websites, microsites, landing pages

Video advertising intended for online, as well as viral advertising videos that are widely distributed among the target audience

Animated banners, pop-up ads, etc.

Branded or promotional games and applications used online or for downloading

Mobile campaigns aimed at promoting a brand, product or service. Includes campaigns using mobile technologies: mobile sites and other media formats adapted for mobile devices

The most innovative, effective or creative use of digital advertising, created in a unique and native format for the particular media

The best use of webpages, apps, channels / groups in social networks (Telegram, Facebook, Instagram, Twitter), VR and AR, etc. for social projects. Entrants should be a charity, non-profit organisation or government body. Brands may also enter, if they can demonstrate how they worked in partnership with a charity or non-profit cause or organisation

Technical requirements:

Entries eligible to participate in the Festival are entries created and implemented between January 1, 2019 and November 4, 2020 except for the entries that participated in Red Apple Festival in 2019. 


Entry deadline – November 4, 2020.


Mandatory requirement: all materials should be in English or contain English subtitles.

Entry submission format:


1. Case study film: 
- YouTube/Vimeo link for video, resolution at least 720p (1080p is preferred)
- duration no longer 3 min 
or


Presentation board: 
- Image with key visuals of the project and its description, .jpg, .png file with at least 1772 pixels width
- resolution at least 150 DPI
or


PDF presentation: 
- no more than 20 slides
- resolution at least 150 DPI
- aspect ratio 16:9 (preferred) 
 
​2. the description of creative idea in English
 
ATTENTION! You can not show the logo or name of the agency in your work. Works that violate this rule will not be allowed to take part in a contest.


The project submitted by participants will be shown on the screen during the work of the jury and at the awards ceremony. There is also a possibility of using these materials in the catalog, on the website of the festival, as well as in the informational materials of media about the Festival.

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