Categories and Requirements

Best in Instagram

Entries in this category must be crafted for Instagram and demonstrate platform excellence. The winners of this category will be awarded with special prize from Instagram

Subcategories:

We are looking for Instagram-first ideas or creative campaigns where Instagram plays a big role. They should inspire Instagram audience and work for business objectives of the brand

Technical requirements:


Entries eligible to participate in the Festival are entries created and implemented between January 1, 2019 and October 4, 2020 except for the entries that participated in Red Apple Festival in 2019. 


Entry deadline – October 4, 2020.


Mandatory requirement: all materials should be in English or contain English subtitles.

 
Entry submission format:


1. Case study film: 
- YouTube/Vimeo link for video, resolution at least 720p (1080p is preferred)
- duration no longer 3 min 
or


Presentation board: 
- Image with key visuals of the project and its description, .jpg, .png file with at least 1772 pixels width
- resolution at least 150 DPI
or


PDF presentation: 
- no more than 20 slides
- resolution at least 150 DPI
- aspect ratio 16:9 (preferred) 
 
​2. the description of creative idea in English
 
ATTENTION! You can not show the logo or name of the agency in your work. Works that violate this rule will not be allowed to take part in a contest.


The project submitted by participants will be shown on the screen during the work of the jury and at the awards ceremony. There is also a possibility of using these materials in the catalog, on the website of the festival, as well as in the informational materials of media about the Festival.

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