Categories and Requirements

Advertising for Good

Сategory includes advertising campaigns with social purpose at the heart. Entrants should be a charity, non–profit organisation or government body. Brands may also enter, if they can demonstrate how they worked in partnership with a charity or non–profit cause or organisation

Subcategories:

Social ad broadcasted on TV as well as films that are created for online streaming / via mobile devices

Brochures, leaflets, postcards, signboards, posters, billboards

A strategically planned complex of advertising tools and events (not less than two communication channels) united by common idea and aim

Socially-oriented advertising broadcasted on radio stations or online

Webpages, apps, channels / groups in social networks (Telegram, Facebook, Instagram, Twitter), VR and AR, etc.

Technical requirements:

Entries eligible to participate in the Festival are entries created and implemented between January 1, 2018 and October 25, 2019 except for the entries that participated in Red Apple Festival in 2018. 

Entry deadline – October 25, 2019.

Mandatory requirement: all materials should be in English or contain English subtitles. 

Entry submission format:

  • Case study film: 
    - YouTube/Vimeo link for video, resolution at least 720p (1080p is preferred)
    - duration no longer 3 min 

or

  • Presentation board: 
    Image with key visuals of the project and its description, .jpg, .png file with at least 1772 pixels width, resolution at least 150 DPI

or

  • PDF presentation: 
    - no more than 20 slides
    - resolution at least 150 DPI
    - aspect ratio 16:9 (preferred) 
     
  • ​the description of creative idea in English

ATTENTION! You can not show the logo or name of the agency in your work. Works that violate this rule will not be allowed to take part in a contest.

The project submitted by participants will be shown on the screen during the work of the jury and at the awards ceremony. There is also a possibility of using these materials in the catalog, on the website of the festival, as well as in the informational materials of media about the Festival.

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