SIMON GILL, Isobar EMEA (3 Cannes Lions) | EXPERIENCE LED TRANSFORMATION

There’s no doubt that experience-led transformation is the future of business. To deliver on this, brands must experiment with and integrate new technologies to connect with today’s consumers. Join Simon Gill, as he shares how some of today’s digitally savvy brands are incorporating neuroscience, mixed reality, and AI to reimagine the relationship between consumer and brand, and what marketers should pursue in the future to keep ahead of the transformation curve.

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