RED APPLE: SHORTLISTS
LABEL AND PACKAGING, DM-MATERIALS AND SOUVENIRS,
OUTDOOR ADVERTISING, NDOOR ADVERTISING,
COMMUNICATION DESIGN, MEDIA PROJECTS
OUTDOOR ADVERTISING |
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| № | Title | Agency | Country | Subcategory |
| 1 | Tweet To Eat | Abbott Mead Vickers BBDO | England | FMCG |
| 2 | Breathe Again | Y&R Shanghai | China | Durable goods |
| 3 | MOSCOW REAL GIRLS | W+K Amsterdam | Netherlands | Durable goods |
| 4 | Safety Truck | Leo Burnett Argentina | Argentina | Durable goods |
| 5 | Keep the Story Alive | BBDO Guerrero | Philippines | Human services |
| 6 | Listen to me | Voskhod | Russia | Media and entertainment |
MEDIA PROJECTS |
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| № | Title | Agency | Country | Subcategory |
| 1 | Sneeze Attack | Red Pepper | Russia | Best usage of united mediachannel |
| 2 | Suffocation | Leo Burnett London | England | Best usage of united mediachannel |
| 3 | The Banner That Makes You Like Banners | BBDO Russia Group | Russia | Best usage of united mediachannel |
| 4 | Keep The Flame Alive | Leo Burnett Beirut | Lebanon | Best usage of the mixed media |
| 5 | Kvartirovedenie | Instinct | Russia | Best usage of the mixed media |
| 6 | Listen to me | Voskhod | Russia | Best usage of the mixed media |
| 7 | Vodafone "Between Us" | Y&R Team Red Istanbul | Turkey | Best usage of the mixed media |
| 8 | Audible street-art | Voskhod | Russia | Best usage of non-standard advertising (New media) |
| 9 | Lebanon4sale | Leo Burnett Beirut | Lebanon | Best usage of non-standard advertising (New media) |
| 10 | Love Cinema | Instinct | Russia | Best usage of non-standard advertising (New media) |
| 11 | More than a sign | Y&R Moscow | Russia | Best usage of non-standard advertising (New media) |
| 12 | MOSCOW REAL GIRLS - INSTAPOSTERS | Instinct, Russia | Russia | Best usage of non-standard advertising (New media) |
| 13 | The 2 Euro T-Shirt - A Social Experiment | BBDO Group Germany GmbH | Germany | Best usage of non-standard advertising (New media) |
LABEL AND PACKAGING |
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| № | Title | Agency | Country | Subcategory |
| 1 | Chernigivske Karaoke Cans | BBDO Ukraine | Ukraine | Drinks |
| 2 | Squeeze Bottles | Leo Burnett Berlin | Germany | Drinks |
| 3 | Staropramen Limited Edition | BBDO Ukraine | Ukraine | Drinks |
| 4 | Stella Artois Film Festival Edition | BBDO Ukraine | Ukraine | Drinks |
| 5 | Krasnogorye | Science | Russia | Food products |
| 6 | SHOPPING LIST | Depot WPF | Russia | Food products |
| 7 | The Burger Report | Leo Burnett Frankfurt | Germany | Food products |
INDOOR ADVERTISING |
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| № | Title | Agency | Country | Subcategory |
| 1 | Future - A Gallery By Johnnie Walker | Leo Burnett Colombia | Colombia | FMCG |
| 2 | Safe Side - Rats | IMPACT BBDO | UAE | Durable goods |
DM-MATERIALS AND SOUVENIRS |
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| № | Title | Agency | Country | Subcategory |
| 1 | EYE-TRACKING PACKAGING | Depot WPF | Russia | DM-materials and souvenirs |
| 2 | Listen to me | Voskhod | Russia | DM-materials and souvenirs |
| 3 | Suffocation | Leo Burnett London | England | DM-materials and souvenirs |
| 4 | The Tribal Rapport Field Guide | IMPACT BBDO | UAE | DM-materials and souvenirs |
COMMUNICATION DESIGN |
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| № | Title | Agency | Country | Subcategory |
| 1 | Alive memory | Friends Moscow | Russia | Corporate identity |
| 2 | TREKHGORNAYA MANUFACTORY | ICE | Russia | Corporate identity |
| 3 | Divan.ru | Suprematika | Russia | Corporate identity |
| 4 | Eye Caring Identity | Red Pepper | Russia | Corporate identity |
| 5 | EYE-TRACKING IDENTITY | Depot WPF | Russia | Corporate identity |
| 6 | Listen to me | Voskhod | Russia | Corporate identity |
| 7 | MOSCOW IDENTITY | Depot WPF | Russia | Corporate identity |
| 8 | Moskvazbuka | Suprematika | Russia | Corporate identity |
| 9 | SHOPPING LIST | Depot WPF | Russia | Corporate identity |
| 10 | Structure | BBDO Ukraine | Ukraine | Corporate identity |
| 11 | S7 Book Calendar | Tutkov | Russia | Calendars |
| 12 | Listen to me | Voskhod | Russia | Print design |
| 13 | MOSCOW IDENTITY | Depot WPF | Russia | Print design |
| 14 | The Tribal Rapport Field Guide | IMPACT BBDO | UAE | Print design |
DIGITAL ADVERTISING (CAMPAIGNS+INTERACTIVE TOOLS),
RINT ADVERTISING + PRINT ADVERTISING CRAFT
DIGITAL ADVERTISING (CAMPAIGNS) |
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| № | Title | Agency | Country | Subcategory |
| 1 | Alive memory | Friends Moscow | Russia | Integrated campaigns |
| 2 | MOSCOW REAL GIRLS - INSTAPOSTERS | Instinct | Russia | Integrated campaigns |
| 3 | Vote for us. We’ll vote for you | Leo Burnett Beirut | Lebanon | Integrated campaigns |
| 4 | Give Mom Back Her Name | IMPACT BBDO | UAE | Social media campaigns |
| 5 | Goodbye Bad Luck | IMPACT BBDO | UAE | Social media campaigns |
| 6 | Keep The Flame Alive | Leo Burnett Beirut | Lebanon | Social media campaigns |
| 7 | MOSCOW REAL GIRLS - INSTAPOSTERS | Instinct | Russia | Social media campaigns |
| 8 | Vote for us. We’ll vote for you | Leo Burnett Beirut | Lebanon | Social media campaigns |
| 9 | #LikeAGirl | Leo Burnett Chicago, London, Toronto | USA, Great Britain, Canada | Online PR and brand reputation campaigns |
| 10 | 8Mamarch | BBDO Russia Group | Russia | Online PR and brand reputation campaigns |
| 11 | Alive memory | Friends Moscow | Russia | Online PR and brand reputation campaigns |
| 12 | The 2 Euro T-Shirt - A Social Experiment | BBDO Group Germany GmbH | Germany | Digital Out-of-home |
| 13 | The Parking Billboard | Leo Burnett Frankfurt | Germany | Digital Out-of-home |
DIGITAL ADVERTISING (INTERACTIVE TOOLS) |
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| № | Title | Agency | Country | Subcategory |
| 1 | Alive memory | Friends Moscow | Russia | Website |
| 2 | Norilskfilm | ONY | Russia | Website |
| 3 | One Dollar Lesson | GREY MOSCOW | Russia | Website |
| 4 | Give Mom Back Her Name | IMPACT BBDO | UAE | Internet video |
| 5 | Mortal Timeline | BBDO Russia Group | Russia | Internet video |
| 6 | Hearing Hands | Leo Burnett Istanbul | Turkey | Internet video |
| 7 | BackMeApp | Leo Burnett Milan | Italy | Mobile and touch-pad campaigns and applications |
| 8 | Listen to me | Voskhod | Russia | Mobile and touch-pad campaigns and applications |
| 9 | The Banner That Makes You Like Banners | BBDO Russia Group | Russia | Display advertising |
| 10 | #LikeAGirl | Leo Burnett Chicago, London, Toronto | USA, Great Britain, Canada | Branded content |
| 11 | Alive Memory "New live of front letters" | Friends Moscow | Russia | Branded content |
PRINT ADVERTISING (CRAFT) |
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| № | Title | Agency | Country | Subcategory |
| 1 | Adventure Beckons - Axi | IMPACT BBDO | UAE | Print advertising (craft) |
| 2 | Adventure Beckons - Dongria Kondh | IMPACT BBDO | UAE | Print advertising (craft) |
| 3 | Adventure Beckons - Huli Wigmen | IMPACT BBDO | UAE | Print advertising (craft) |
| 4 | HAMSTER WHEEL. CHILDREN | Media-Storm Advertising | Russia | Print advertising (craft) |
| 5 | HAMSTER WHEEL. TRAM | Media-Storm Advertising | Russia | Print advertising (craft) |
| 6 | Kvartirovedenie | Instinct | Russia | Print advertising (craft) |
| 7 | No chance to meet cowboys | Geometry Global Ukraine | Ukraine | Print advertising (craft) |
| 8 | Widows - Ant | IMPACT BBDO | UAE | Print advertising (craft) |
| 9 | Widows - Cockroach | IMPACT BBDO | UAE | Print advertising (craft) |
| 10 | Widows - Fly | IMPACT BBDO | UAE | Print advertising (craft) |
PRINT ADVERTISING |
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| № | Title | Agency | Country | Subcategory |
| 1 | Safe Side - Rats | IMPACT BBDO | UAE | Durable goods |
| 2 | Ad Nominem | Leo Burnett Dubai | UAE | Human services |
| 3 | Botox Pet | Leo Burnett Dubai | UAE | Human services |
| 4 | Nuclear Love | Leo Burnett Dubai | UAE | Human services |
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