New categories and special awards at Red Apple 2015
In the competition program of 2015 the category «TV & Cinema» has expanded with sub-category «Best Fashion Film». Also a new sub-category "Media and Entertainment" was added. Among new special prizes: «Independent Agency of the Year», «Media Person of the Year», «Best production» and «For the good».
New sub-category «Media and Entertainment» - is advertising of media, cinema, books, concerts, cultural events. Products from this product category can be submitted in the following categories:
A. TV and cinema advertising
F. Advertising campaigns
J. Indoor advertising
N. Print advertising
O. Outdoor advertising
Fashion Film — is both a commercial, art-house cinema and fashion shooting for a glossy magazine, when the designer becomes the customer of campaign.
New special awards
«Media person of the year»
Rank of Media Person of the Year is awarded for the invaluable contribution to the international media industry.
Awarded to the work that gets the highest score of the festival in the category «AC - TV and cinema advertising (craft)».
«for the good»
Is awarded for the work done for charity and not for profit. For example, social advertising, charitable foundations, donor organizations, etc.