Red Apple shortlist. Part 1

17 September 2014
Red Apple shortlist. Part 1
е
TV and cinema advertising

Title (eng)
Agency
Countries 
Category
1
Dry mouth
ICON
Russia
FMCG
2
There is something to be proud of
Fresh production
Russia
FMCG
3
Sapeurs 90
Abbott Mead Vickers BBDO
UK
FMCG
4
STORIES ARE WAITING IN PARIS
Abbott Mead Vickers BBDO
UK
FMCG
5
Play Russian 
Wieden + Kennedy Amsterdam B.V
The netherlands
Durable goods
6
DREAM AWAY
Bazelevs
Russia
Durable goods
7
Fast autumn 
Contrapunto
Russia
Human services
8
Words are powerful
SKBD.SH
Russia
Human services
9
EDGAR & KELLY 
TRAILER 2013
Leo Burnett France
France
Human services
10
Mistakes
Clemenger BBDO, Wellington New Zealand
New Zealand
Human services
11
Blazed
Clemenger BBDO, Wellington New Zealand
New Zealand

Human services







TV and cinema advertising (craft)

Title (eng)AgencyCountriesCategory
1PTSDVGNCUkraineBest direction
2SAPEURS DOCUMENTARYAbbott Mead Vickers BBDOUKBest direction
3STORIES ARE WAITING IN PARISAbbott Mead Vickers BBDOUKBest direction
4DREAM AWAYBazelevsRussiaBest direction
5There is something to be proud ofFresh productionRussiaBest direction
6HipassengerVGNCUkraineBest script
7SAPEURS DOCUMENTARYAbbott Mead Vickers BBDOUKBest script
8STORIES ARE WAITING IN PARISAbbott Mead Vickers BBDOUKBest script
9Father Voskhod creative agencyRussiaBest script
10There is something to be proud ofFresh productionRussiaBest script
11SAPEURS 90Abbott Mead Vickers BBDOUKBest music
12Belgian MountainsBBDO BelgiumBelgiumBest music
13DREAM AWAYBazelevsRussiaBest visual effects and animation


Creative effectiveness

Title (eng)   AgencyCountryCategory
1A Ring To Bring Them Closer   Leo BurnettRussiaCreative effectiveness
2Buckle up!   ZAVODRussiaCreative effectiveness
3Share opening   FriendsRussiaCreative effectiveness


Digital advertising (campaigns)

Title (eng)Agency CountriesCategory
1Scroll to SochiBBDO Russia GroupRussiaIntegrated campaigns
2The life-saving cableYoung & Rubicam FMSRussiaIntegrated campaigns
3Too young to…Red PepperRussiaIntegrated campaigns
4Put The Music OnVoskhod creative agencyRussiaIntegrated campaigns
5Create What You WantInstinctRussiaIntegrated campaigns
6NetEase - Your Thinking DNABBDO and Proximity ChinaChinaIntegrated campaigns
7Spicy hastagsBBDO Russia GroupRussiaSocial media campaigns
8CapturedGRAPERussiaSocial media campaigns
10IKEA PS 2014InstinctRussiaSocial media campaigns
11NIKE Play RussianInstinctRussiaSocial media campaigns
12NIKE OVIInstinctRussiaSocial media campaigns
13HAIRTAG
PROJECT
BBDO PROXIMITY THAILANDThailandSocial media campaigns
14FollowedByVolvoBBDO BelgiumBelgiumSocial media campaigns
15MELBOURNE REMOTE CONTROL TOURISTClemenger BBDO MelbourneAustraliaSocial media campaigns
16Responsible KilometresBBDO Russia GroupRussiaOnline PR and brand reputation campaigns
17Spicy hastagsBBDO Russia GroupRussiaOnline PR and brand reputation campaigns
18Olympic ChangesMOST Creative ClubRussiaOnline PR and brand reputation campaigns
19Helpless MachineHungry BoysRussiaOnline PR and brand reputation campaigns
20Helpless MachineHungry BoysRussiaDigital Out-of-home




Digital advertising (interactive tools)

Title (eng)AgencyCountriesCategory
1IKEA PS 2014InstinctRussiaWebsite
2World Under WaterBBDO Proximity SingaporeSingaporeWebsite
3Design AdviceInstinctRussiaWebsite
4DRY MOUTH PROBLEMICONRussiaInternet video (including viral videos)
5HipassengerVGNCUkraine Internet video (including viral videos)
6PTSDVGNCUkraine Internet video (including viral videos)
7Words are powerfulSKBD.SHRussiaInternet video (including viral videos)
8Kidnapping in movie theaterFull ContactUkraine Internet video (including viral videos)
9DREAM AWAYBazelevsRussiaInternet video (including viral videos)
10Second ChanceLeo Burnett LondonUKInternet video (including viral videos)
11LABELS AGAINST WOMENBBDO GuerreroThe PhilippinesInternet video (including viral videos)
12Scroll to SochiBBDO Russia GroupRussiaGaming solutions
13Peugeot Cycles Virtual Reality RaceThe DirectorsRussiaGaming solutions
14Alfa ActivityAgency 42RussiaGaming solutions
15Fun Fair in Your MouthBeacon/Leo Burnett TokyoJapanGaming solutions
16Rostelecom OlympicsFreegerRussiaGaming solutions
17Responsible KilometresBBDO Russia GroupRussiaMobile and touch-pad campaigns and applications
18REXONA DO:MOREGRAPERussiaMobile and touch-pad campaigns and applications
19LIFENEWS Mobile AppWorking titlesRussiaMobile and touch-pad campaigns and applications
20Catch a PlaneLeo Burnett RussiaMobile and touch-pad campaigns and applications
21Grandparents FrameIMPACT BBDO DubaiUAEMobile and touch-pad campaigns and applications
22IKEA PS 2014InstinctRussiaMobile and touch-pad campaigns and applications
23TAMA SOCHI APPOgilvyRussiaMobile and touch-pad campaigns and applications
24Get Well KitGeometry Global Russia RussiaMobile and touch-pad campaigns and applications
25KFC Phone StackBBDO/Proximity MalaysiaMalaysiaMobile and touch-pad campaigns and applications
26Street SoundGeometry Global Russia RussiaMobile and touch-pad campaigns and applications
27OPEL MOKKA — SKIPTESTGREY MoscowRussiaDisplay advertising
28Help Get Them HomeLeo Burnett LondonUKDisplay advertising
29Movies that change livesYoung & Rubicam FMSRussiaBranded content
30SAPEURS DOCUMENTARYAbbott Mead Vickers BBDO
UKBranded content



Indoor advertising

Title (eng)AgencyCountriesCategory
1Put The Music OnVoskhod creative agencyRussiaDurable goods
2Open up your strength!TDI Group RussiaRussiaHuman services
3BeautyGeomentry Global UkraineUkraineHuman services
4Experiment 4GBBDO Russia GroupRussiaHuman services


Label and packaging

Title (eng)Agency CountriesCategory
1Absolut FlavorsJWT RussiaRussiaDrinks
2LABEL GAPDepot WPFRussiaDrinks
3FINNISH HAIKUDepot WPFRussiaFood products
4National Day 2013Leo Burnett Schweiz AGSwitzerlandFood products
5GrinAgroVoskhod creative agencyRussiaFood products
6Damn TastySvoe menieRussiaFood products
7Al Market private labeltomatdesignRussiaFood products
8To the mind and to the heartOTVETDESIGN RussiaFood products


Print advertising

Title (eng)
Agency
 
Category
1
100 Countries - Angry Boss
IMPACT BBDO Dubai
UAE
FMCG
2
100 Countries - Upset Wife
IMPACT BBDO Dubai
UAE
FMCG
3
100 Countries - Failure Son
IMPACT BBDO Dubai
UAE
FMCG
4
Unhungry
IMPACT BBDO Dubai
UAE
FMCG
5
Unhungry - Grandma
IMPACT BBDO Dubai
UAE
FMCG
6
Broken Dreams - Ballet
IMPACT BBDO Dubai
UAE
FMCG
7
Broken Dreams - Karate
IMPACT BBDO Dubai
UAE
FMCG
8
Broken Dreams - Gymnastic
IMPACT BBDO Dubai
UAE
FMCG
9
Upside Down
Leo Burnett France
France
Durable goods
10
Power
Geometry Global Ukraine
Ukraine
Human services
11
Beauty
Geometry Global Ukraine
Ukraine
Human services
12
ONEWORD NEWS
Leo Burnett Ukraine
Ukraine
B2
b


Print advertising (craft)

Title (eng)AgencyCountriesCategory
1Tablecloth.AutumnMedia-StormRussiaPrint advertising (craft)
2Tablecloth.WinterMedia-StormRussiaPrint advertising (craft)
3ArkLeo Burnett RussiaPrint advertising (craft)
4Unhungry - GrandmaIMPACT BBDO
Dubai
UAEPrint advertising (craft)
5Unhungry - ApemanIMPACT BBDO
Dubai
UAEPrint advertising (craft)
6WolvesDDBRussiaPrint advertising (craft)
7FIRE WALLFriendsRussiaPrint advertising (craft)
8GRILLED MASTERPIECES (CRAFT)Depot WPFRussiaPrint advertising (craft)


Promo campaigns


Title (eng)AgencyCountriesCategory
1CarabinerLeo Burnett RussiaBest sales promotion campaign
2NIKE FlyknitInstinctRussiaBest sales promotion campaign
3Project WaterlessBBDO/Proximity MalaysiaMalaysiaBest sales promotion campaign
4Put The Music OnVoskhod creative agencyRussiaBest event marketing campaign (including sponsorship)
5Create What You Want - MUSEONInstinctRussiaBest event marketing campaign (including sponsorship)
6Audi toy story Proximity BarcelonaSpain Best trade marketing campaign (including merchandising)
7Movies that change livesYoung & Rubicam FMSRussiaBest integrated campaign 
8Create What You Want - MUSEONInstinctRussiaBest integrated campaign 
9Catch a plane Leo BurnettRussiaBest digital marketing campaign
10Get well kit Geometry Global Russia RussiaBest digital marketing campaign
11CarabinerLeo Burnett RussiaBest direct marketing campaign/CRM
12Gift BoxLeo Burnett Hong Kong Hong KongBest direct marketing campaign/CRM
13JC Decaux Street ViewBBDO BelgiumBelgiumBest direct marketing campaign/CRM
14MUSICAL VISITING CARDTDI Group RussiaRussiaBest direct marketing campaign/CRM
 
  

 

  
  
У кого все яблочки?
Смотри обзоры лучших кейсов по версии
Red Apple на Best Cases Conference!
Новый выпуск →
Загружаем...