News

Red Apple shortlist. Part 1

17 September 2014

TV and cinema advertising
№	Title (eng)	Agency	Countries	Category
1	Dry mouth	ICON	Russia	FMCG
2	There is something to be proud of	Fresh production	Russia	FMCG
3	Sapeurs 90	Abbott Mead Vickers BBDO	UK	FMCG
4	STORIES ARE WAITING IN PARIS	Abbott Mead Vickers BBDO	UK	FMCG
5	Play Russian	Wieden + Kennedy Amsterdam B.V	The netherlands	Durable goods
6	DREAM AWAY	Bazelevs	Russia	Durable goods
7	Fast autumn	Contrapunto	Russia	Human services
8	Words are powerful	SKBD.SH	Russia	Human services
9	EDGAR & KELLY TRAILER 2013	Leo Burnett France	France	Human services
10	Mistakes	Clemenger BBDO, Wellington New Zealand	New Zealand	Human services
11	Blazed	Clemenger BBDO, Wellington New Zealand	New Zealand	Human services

TV and cinema advertising (craft)
№	Title (eng)	Agency	Countries	Category
1	PTSD	VGNC	Ukraine	Best direction
2	SAPEURS DOCUMENTARY	Abbott Mead Vickers BBDO	UK	Best direction
3	STORIES ARE WAITING IN PARIS	Abbott Mead Vickers BBDO	UK	Best direction
4	DREAM AWAY	Bazelevs	Russia	Best direction
5	There is something to be proud of	Fresh production	Russia	Best direction
6	Hipassenger	VGNC	Ukraine	Best script
7	SAPEURS DOCUMENTARY	Abbott Mead Vickers BBDO	UK	Best script
8	STORIES ARE WAITING IN PARIS	Abbott Mead Vickers BBDO	UK	Best script
9	Father	Voskhod creative agency	Russia	Best script
10	There is something to be proud of	Fresh production	Russia	Best script
11	SAPEURS 90	Abbott Mead Vickers BBDO	UK	Best music
12	Belgian Mountains	BBDO Belgium	Belgium	Best music
13	DREAM AWAY	Bazelevs	Russia	Best visual effects and animation

Creative effectiveness
№	Title (eng)	Agency	Country	Category
1	A Ring To Bring Them Closer	Leo Burnett	Russia	Creative effectiveness
2	Buckle up!	ZAVOD	Russia	Creative effectiveness
3	Share opening	Friends	Russia	Creative effectiveness

Digital advertising (campaigns)
№	Title (eng)	Agency	Countries	Category
1	Scroll to Sochi	BBDO Russia Group	Russia	Integrated campaigns
2	The life-saving cable	Young & Rubicam FMS	Russia	Integrated campaigns
3	Too young to…	Red Pepper	Russia	Integrated campaigns
4	Put The Music On	Voskhod creative agency	Russia	Integrated campaigns
5	Create What You Want	Instinct	Russia	Integrated campaigns
6	NetEase - Your Thinking DNA	BBDO and Proximity China	China	Integrated campaigns
7	Spicy hastags	BBDO Russia Group	Russia	Social media campaigns
8	Captured	GRAPE	Russia	Social media campaigns
10	IKEA PS 2014	Instinct	Russia	Social media campaigns
11	NIKE Play Russian	Instinct	Russia	Social media campaigns
12	NIKE OVI	Instinct	Russia	Social media campaigns
13	HAIRTAG PROJECT	BBDO PROXIMITY THAILAND	Thailand	Social media campaigns
14	FollowedByVolvo	BBDO Belgium	Belgium	Social media campaigns
15	MELBOURNE REMOTE CONTROL TOURIST	Clemenger BBDO Melbourne	Australia	Social media campaigns
16	Responsible Kilometres	BBDO Russia Group	Russia	Online PR and brand reputation campaigns
17	Spicy hastags	BBDO Russia Group	Russia	Online PR and brand reputation campaigns
18	Olympic Changes	MOST Creative Club	Russia	Online PR and brand reputation campaigns
19	Helpless Machine	Hungry Boys	Russia	Online PR and brand reputation campaigns
20	Helpless Machine	Hungry Boys	Russia	Digital Out-of-home

Digital advertising (interactive tools)
№	Title (eng)	Agency	Countries	Category
1	IKEA PS 2014	Instinct	Russia	Website
2	World Under Water	BBDO Proximity Singapore	Singapore	Website
3	Design Advice	Instinct	Russia	Website
4	DRY MOUTH PROBLEM	ICON	Russia	Internet video (including viral videos)
5	Hipassenger	VGNC	Ukraine	Internet video (including viral videos)
6	PTSD	VGNC	Ukraine	Internet video (including viral videos)
7	Words are powerful	SKBD.SH	Russia	Internet video (including viral videos)
8	Kidnapping in movie theater	Full Contact	Ukraine	Internet video (including viral videos)
9	DREAM AWAY	Bazelevs	Russia	Internet video (including viral videos)
10	Second Chance	Leo Burnett London	UK	Internet video (including viral videos)
11	LABELS AGAINST WOMEN	BBDO Guerrero	The Philippines	Internet video (including viral videos)
12	Scroll to Sochi	BBDO Russia Group	Russia	Gaming solutions
13	Peugeot Cycles Virtual Reality Race	The Directors	Russia	Gaming solutions
14	Alfa Activity	Agency 42	Russia	Gaming solutions
15	Fun Fair in Your Mouth	Beacon/Leo Burnett Tokyo	Japan	Gaming solutions
16	Rostelecom Olympics	Freeger	Russia	Gaming solutions
17	Responsible Kilometres	BBDO Russia Group	Russia	Mobile and touch-pad campaigns and applications
18	REXONA DO:MORE	GRAPE	Russia	Mobile and touch-pad campaigns and applications
19	LIFENEWS Mobile App	Working titles	Russia	Mobile and touch-pad campaigns and applications
20	Catch a Plane	Leo Burnett	Russia	Mobile and touch-pad campaigns and applications
21	Grandparents Frame	IMPACT BBDO Dubai	UAE	Mobile and touch-pad campaigns and applications
22	IKEA PS 2014	Instinct	Russia	Mobile and touch-pad campaigns and applications
23	TAMA SOCHI APP	Ogilvy	Russia	Mobile and touch-pad campaigns and applications
24	Get Well Kit	Geometry Global Russia	Russia	Mobile and touch-pad campaigns and applications
25	KFC Phone Stack	BBDO/Proximity Malaysia	Malaysia	Mobile and touch-pad campaigns and applications
26	Street Sound	Geometry Global Russia	Russia	Mobile and touch-pad campaigns and applications
27	OPEL MOKKA — SKIPTEST	GREY Moscow	Russia	Display advertising
28	Help Get Them Home	Leo Burnett London	UK	Display advertising
29	Movies that change lives	Young & Rubicam FMS	Russia	Branded content
30	SAPEURS DOCUMENTARY	Abbott Mead Vickers BBDO	UK	Branded content

Indoor advertising
№	Title (eng)	Agency	Countries	Category
1	Put The Music On	Voskhod creative agency	Russia	Durable goods
2	Open up your strength!	TDI Group Russia	Russia	Human services
3	Beauty	Geomentry Global Ukraine	Ukraine	Human services
4	Experiment 4G	BBDO Russia Group	Russia	Human services

Label and packaging
№	Title (eng)	Agency	Countries	Category
1	Absolut Flavors	JWT Russia	Russia	Drinks
2	LABEL GAP	Depot WPF	Russia	Drinks
3	FINNISH HAIKU	Depot WPF	Russia	Food products
4	National Day 2013	Leo Burnett Schweiz AG	Switzerland	Food products
5	GrinAgro	Voskhod creative agency	Russia	Food products
6	Damn Tasty	Svoe menie	Russia	Food products
7	Al Market private label	tomatdesign	Russia	Food products
8	To the mind and to the heart	OTVETDESIGN	Russia	Food products

Print advertising
№	Title (eng)	Agency		Category
1	100 Countries - Angry Boss	IMPACT BBDO Dubai	UAE	FMCG
2	100 Countries - Upset Wife	IMPACT BBDO Dubai	UAE	FMCG
3	100 Countries - Failure Son	IMPACT BBDO Dubai	UAE	FMCG
4	Unhungry	IMPACT BBDO Dubai	UAE	FMCG
5	Unhungry - Grandma	IMPACT BBDO Dubai	UAE	FMCG
6	Broken Dreams - Ballet	IMPACT BBDO Dubai	UAE	FMCG
7	Broken Dreams - Karate	IMPACT BBDO Dubai	UAE	FMCG
8	Broken Dreams - Gymnastic	IMPACT BBDO Dubai	UAE	FMCG
9	Upside Down	Leo Burnett France	France	Durable goods
10	Power	Geometry Global Ukraine	Ukraine	Human services
11	Beauty	Geometry Global Ukraine	Ukraine	Human services
12	ONEWORD NEWS	Leo Burnett Ukraine	Ukraine	B2 b

Print advertising (craft)
№	Title (eng)	Agency	Countries	Category
1	Tablecloth.Autumn	Media-Storm	Russia	Print advertising (craft)
2	Tablecloth.Winter	Media-Storm	Russia	Print advertising (craft)
3	Ark	Leo Burnett	Russia	Print advertising (craft)
4	Unhungry - Grandma	IMPACT BBDO Dubai	UAE	Print advertising (craft)
5	Unhungry - Apeman	IMPACT BBDO Dubai	UAE	Print advertising (craft)
6	Wolves	DDB	Russia	Print advertising (craft)
7	FIRE WALL	Friends	Russia	Print advertising (craft)
8	GRILLED MASTERPIECES (CRAFT)	Depot WPF	Russia	Print advertising (craft)

Promo campaigns
№	Title (eng)	Agency	Countries	Category
1	Carabiner	Leo Burnett	Russia	Best sales promotion campaign
2	NIKE Flyknit	Instinct	Russia	Best sales promotion campaign
3	Project Waterless	BBDO/Proximity Malaysia	Malaysia	Best sales promotion campaign
4	Put The Music On	Voskhod creative agency	Russia	Best event marketing campaign (including sponsorship)
5	Create What You Want - MUSEON	Instinct	Russia	Best event marketing campaign (including sponsorship)
6	Audi toy story	Proximity Barcelona	Spain	Best trade marketing campaign (including merchandising)
7	Movies that change lives	Young & Rubicam FMS	Russia	Best integrated campaign
8	Create What You Want - MUSEON	Instinct	Russia	Best integrated campaign
9	Catch a plane	Leo Burnett	Russia	Best digital marketing campaign
10	Get well kit	Geometry Global Russia	Russia	Best digital marketing campaign
11	Carabiner	Leo Burnett	Russia	Best direct marketing campaign/CRM
12	Gift Box	Leo Burnett Hong Kong	Hong Kong	Best direct marketing campaign/CRM
13	JC Decaux Street View	BBDO Belgium	Belgium	Best direct marketing campaign/CRM
14	MUSICAL VISITING CARD	TDI Group Russia	Russia	Best direct marketing campaign/CRM

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