News

RED APPLE'S WINNERS 2013

28 September 2013

The main award of the festival - Grand Prix have won two agencies «EXTREMIST CONSTITUTION» RED PEPPER (Russia) and «ABSOLUT UNIQUE» FAMILY BUSINESS SWEDEN (Sweden). Agency of the Year who won the most awards of the festival became BBDO GROUP RUSSIA.

At the end of September, Digital October (Moscow) became the center which attracted a lot of creative people, because it became the main place where the main event in the world of creativity called Moscow International Advertising Festival RED APPLE 2013 took place.

More than 2,000 participants from 30 countries, nearly 1,500 submitted works from different corners of the world, a record number of creative people in one place at the same time, professional jury, an interesting two-day program, and contest in support of young creators that is all about Festival RED APPLE, which slogan is «Exchange ideas, change the world».

This year, the festival organizers prepared a lot of surprises for all the participants. Within two days of the educational program of the festival more than 100 worldknown creators, such as advertisers, designers, artists, directors, discussed the main trends of the world advertising industry. Traditionally, RED APPLE invites to participate not only professional experts, but also all talented people from different fields of art. Special guest of RED APPLE 2013 became one of the most successful Russian film directors – Kirill Serebrennikov.

The winners of the festival were announced on 27^TH оf September during RED APPLE AWARDS 2013, which was held in one of the most prestigious areas in Moscow - ICON HALL.

More than 270 agencies did their best to have the title of the RED APPLE winner this year.

The total number of entries is 1242, the short-lists only got 377. The winner is determined by an international jury, which consist of the best advertising experts from United States, France, Finland, Great Britain, Romania, Kazakhstan, Czech Republic, Austria, Ukraine, and Russia.

Organizing committee is grateful to all the partners who took an active part in the event.

№	*Entry title*	*Name of the agency*	*Nomination*	*Award*
*Digital advertising (campaigns)*
1	*SHARE OPENING*	*FRIENDS*	*Social media campaigns*	*Gold*
2	*Ads that make me mad*	*banda agency*	*Integrated campaigns*	*Silver*
3	*Pepsi Retro Campaign*	*Aimbulance*	*Social media campaigns*	*Silver*
4	*Blind*	*Hungry Boys*	*Online PR and brand reputation campaigns*	*Silver*
5	*The art of ironing*	*DDB Russia*	*Integrated campaigns*	*Bronze*
6	*Cosmotheque 15 years young*	*Rutorika*	*Social media campaigns*	*Bronze*
7	*The WWF "Rare Page"*	*Hungry Boys*	*Online PR and brand reputation campaigns*	*Bronze*
8	*SHARE OPENING*	*FRIENDS*	*Online PR and brand reputation campaigns*	*Bronze*
9	*The Truth is dangerous*	*Восход*	*Online PR and brand reputation campaigns*	*Bronze*
*Digital advertising (interactive tools)*
1	*The art of ironing*	*DDB Russia*	*Internet video (including viral videos)*	*Silver*
2	*Allforbear.com*	*BBDO Russia Group*	*Website*	*Bronze*
3	*SHARE OPENING*	*FRIENDS*	*Website*	*Bronze*
*Advertising campaigns*
1	*A ring to bring them closer*	*Leo Burnett*	*FMCG*	*Silver*
2	*The art of ironing*	*DDB Russia*	*Durable goods*	*Bronze*
3	*Ads that make me mad*	*banda agency*	*Human services*	*Bronze*
*Communication design*
1	*Stenograffia 2013*	*StreetArt*	*Corporate identity*	*Gold*
2	*Russian Copper Company: The Copper Bible*	*Landor Associaties*	*Multipage titles*	*Gold*
3	*Ukrainian Design: The Very Best Of*	*Saatchi & Saatchi Ukraine*	*Corporate identity*	*Silver*
4	*Euroviral: festival of viral creativity*	*Depot WPF*	*Corporate identity*	*Silver*
5	*Communication on Top*	*Depot WPF*	*Corporate identity*	*Silver*
6	*The lion house*	*Vitamin Group*	*Corporate identity*	*Bronze*
7	Plombieres	*Дизайн-студия «Провинция»*	*Corporate identity*	*Bronze*
8	*Idea breakfast*	*banda agency*	*Corporate identity*	*Bronze*
9	*Not a day without HDTV*	*Scholz&Friends Kyiv*	*Calendars*	*Bronze*
10	*Stormtrooper vs. Cardinal’s Guard*	*Saatchi & Saatchi Ukraine*	*Print design*	*Bronze*
	*Redshirt vs. Californio*		*Print design*
	*Pig vs. Space Invader*		*Print design*
*Media projects*
1	*The Unexpected Test Drive*	*BBDO Russia Group*	*Best usage of non-standard advertising (New media)*	*Gold*
2	*Share opening*	*FRIENDS*	*Best usage of united mediachannel*	*Silver*
3	*Comedian fish*	*Восход*	*Best usage of non-standard advertising (New media)*	*Silver*
4	*Skoda Hostel*	*BBDO Russia Group*	*Best usage of united mediachannel*	*Bronze*
5	*Lucky Like*	*Adwatch Isobar*	*Best usage of united mediachannel*	*Bronze*
6	*Skoda Hostel*	*BBDO Russia Group*	*Best usage of non-standard advertising (New media)*	*Bronze*
7	*The audioguide project*	*Young & Rubicam Russia*	*Best usage of non-standard advertising (New media)*	*Bronze*
*Indoor advertising*
1	*Comedian fish*	*Восход*	*FMCG*	*Silver*
2	*The art of ironing*	*DDB Russia*	*Durable goods*	*Silver*
*DM-materials and souvenirs*
1	*Andrey Lobov Identity*	*Saatchi & Saatchi Ukraine*		*Silver*
2	*Hello from youth*	*RED PEPPER*		*Bronze*
*Label and packaging*
1	*Absolut Unique*	*Family business Sweden*	*Drinks*	*Gold*
2	*The Erection Blister*	*Ogilvy&Mather Czech Republic*	*Beauty and health*	*Gold*
3	*FIREFIGHTER vodka*	*Тимур Салихов*	*Drinks*	*Siver*
4	*PET glass of beer*	*Свое мнение*	*Drinks*	*Bronze*
5	*Selizharovo*	*Оtvetdesign*	*Food products*	*Bronze*
*Promo campaigns*
1	*Tweetphony*	*Havas Worldwide Amsterdam*	*Best digital marketing campaign*	*Gold*
2	*A cup of coffee, please*	*РА Космос*	*Best event marketing campaign*	*Silver*
3	*Pepsi Retro Campaign*	*Aimbulance*	*Best digital marketing campaign*	*Silver*
4	*Maybe you're a serial killer?*	*BBDO Russia Group*	*Best event marketing campaign*	*Bronze*
5	*The audioguide project*	*Young & Rubicam Russia*	*Best sales promotion campaign*	*Bronze*
*Print advertising*
1	*News stamps*	*Leo Burnett Ukraine*	*b2b*	*Gold*
2	*Pig. Fat no more*	*Geometry Global*	*FMCG*	*Silver*
3	*Goose. Fat no more*	*Geometry Global*	*FMCG*	*Silver*
4	*Saint Basil's Cathedral*	*Saatchi & Saatchi Russia*	*Human services*	*Silver*
5	*Teeth*	*TBWA CAC*	*FMCG*	*Bronze*
6	*Khrushchev&Nixon*	*BBDO Ukraine*	*FMCG*	*Bronze*
7	*Pepper. Playing with fire*	*Geometry Global*	*FMCG*	*Bronze*
8	*Pig vs. Space Invader*	*Saatchi & Saatchi Ukraine*	*Human services*	*Bronze*
*Print advertising (craft)*
1	*Moscow State University*	*Saatchi&Saatchi*		*Gold*
2	*News stamps*	*Leo Burnett Ukraine*		*Gold*
3	*Pig. Fat no more*	*Geometry Global*		*Gold*
4	*Banknotes*	*Leo Burnett*		*Bronze*
*Outdoor advertising*
1	*Extremist constitution*	*RED PEPPER*	*Human services*	*Gold*
2	*Superwitch*	*Ogilvy&Mather Ukraine*	*FMCG*	*Bronze*
3	*Khrushchev&Nixon*	*BBDO Ukraine*	*FMCG*	*Bronze*
4	*Pig. Fat no more*	*Geometry Global*	*FMCG*	*Bronze*
5	*Master of parking*	*B.I.T.A. Advertising*	*Durable goods*	*Bronze*
6	*Mini Rabla*	*Geometry Global*	*Durable goods*	*Bronze*
7	*Moscow State University*	*Saatchi & Saatchi Russia*	*Human services*	*Bronze*
8	*Outdoor cassette*	*RED PEPPER*	*Human services*	*Bronze*
*Social advertising*
1	*Big people*	*OutOfTheBox*	*Non-standard advertising (New Media)*	*Gold*
2	*A ring to bring them closer*	*Leo Burnett*	*Advertising campaigns*	*Silver*
3	*Blind*	*Hungry Boys*	*Non-standard advertising (New media)*	*Bronze*
4	*Persons under the feet*	*StreetArt*	*Non-standard advertising (New media)*	*Bronze*
5	*Make it Visible*	*Geometry Global*	*Non-standard advertising (New media)*	*Bronze*
*Low-budget advertising (made without the usage of professional equipment)*
1	*Maybe you're a serial killer*	*BBDO Russia Group*		*Silver*
2	*Ads that make me mad*	*banda agency*		*Silver*
3	*Humster is trolling a road Policeman*	*Smetana*		*Bronze*
*Radio advertising (craft)*
1	*Breakfast lullaby*	*Leo Burnett*		*Bronze*
2	*Nixon*	*Восход*		*Bronze*
*Radio advertising*
1	*GAS PING PONG*	*Leo Burnett Ukraine*		*Gold*
2	*Mosquitoes song*	*KoloDiy production*		*Bronze*
3	*Nixon*	*Восход*		*Bronze*
4	*Snowden*	*Восход*		*Silver*
5	*Real estate bubble*	*Leo Burnett Ukraine*		*Bronze*
6	*Berlusconi eggs*	*Leo Burnett Ukraine*		*Silver*
*TV and cinema advertising*
1	*Thank you that they don’t know (series)*	*Inter Media Group*	*B2b*	*Gold*
2	*Puree*	*BBDO Russia Group*	*FMCG*	*Bronze*
3	*Mu-mu*	*Ogyilvy&Mather Ukraine*	*FMCG*	*Bronze*
4	*Loop*	*PROVID*	*FMCG*	*Silver*
5	*Hotel*	*Инстинкт*	*Durable goods*	*Silver*
6	*Canyon*	*BBDO Russia Group*	*Human services*	*Bronze*
7	*Ads that make me mad*	*banda agency*	*Human services*	*Bronze*
*TV and cinema advertising (craft)*
1	*Got it*	*Radioaktive Film*	*Best direction*	*Gold*
2	*Atrium. History*	*Hype Production*	*Best script*	*Gold*
3	*Loop*	*Provid*	*Best visual effects and animation*	*Gold*
4	*French Fries Story*	*DDB Ukraine*	*Best script*	*Silver*
5	*Happy village*	*Восход*	*Best script*	*Silver*
6	*French Fries Story*	*DDB Ukraine*	*Best music*	*Bronze*
7	*Rap to promote reading*	*Goudron Music Factory*	*Best music*	*Bronze*
8	*French Fries Story*	*DDB Ukraine*	*Best visual effects and animation*	*Bronze*
9	*Sady Pridonya hymns*	*Leo Burnett*	*Best visual effects and animation*	*Bronze*
10	*Beeline Tricky Dog*	*mfive*	*Best visual effects and animation*	*Bronze*
11	*UGMK Zdorovie*	*РА Космос*	*Best visual effects and animation*	*Bronze*
12	*Palekh Box*	*Zavod*	*Best visual effects and animation*	*Silver*

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RED APPLE'S WINNERS 2013

Digital advertising (campaigns)

Digital advertising (interactive tools)

Advertising campaigns

Communication design

Media projects

Indoor advertising

DM-materials and souvenirs

Label and packaging

Promo campaigns

Print advertising

Print advertising (craft)

Outdoor advertising

Social advertising

Low-budget advertising (made without the usage of professional equipment)

Radio advertising (craft)

Radio advertising

TV and cinema advertising

TV and cinema advertising (craft)