New nomination in Red Apple
Moscow International Advertising Festival Red Apple in collaboration with federal indoor-company Vita Media Group gives you one more chance to become owner of gold apple.
A new nomination “Indoor Advertising” is now open, which is included in the festival for the first time. The initiator and partner of this category is Russia's leading indoor-operator - VITA media group. Industrial partners of this contest are RACA and Association IN+OUT.
Indoor advertising is actively growing segment of the advertising market. Key indoor-platforms are pharmacies, clinics and hospitals, HoReCa, fitness centers, food chains, shopping malls, cinemas, schools, business centers, train stations and airports, homes, veterinary clinics and pet stores.
All entries of the nomination «INDOOR advertising" should include not only the content and design of advertising messages, but also the fixation of a placement and media advertising. Every entry needs to be clear: in which spot has been placed advertising and the medium was used. It can be as standard bearers of frames, stickers, posters, banners, and non-standard: digital, visual projection, 3D design, aerial display, an interactive graffiti wall with digital capabilities, etc.
This contest will include 4 sub-categories:
J-01 FMCG: Fast moving consumer good: food, alcoholic and soft drinks, beauty and health, audio- and video equipment and other goods
J-02Durable goods: Transport, household goods, equipment, clothing etc.
J-03Human services: Financial services and insurance, leisure, entertainment, culture, education, travel
J-04B2b: Retailers, stores, media, and other corporate services
All technical requirements you can find on our website www.festival.ru Deadline is on 23rd of August 2013. Cost of participation is 150 euro without taxes. By the way it’s the only one nomination which has no markup. Price for other nominations will grow up to 25% from the beginning of the last summer month.